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SAPM INDUSTRY ANALYSIS

ALCHOLIC BEVERAGES INDUSTRY

Made By : Vaibhav Tomar

ISB&M Gurgaon
2013-15 Batch

Snapshot of liquor industry in India

Liquor industry break-up

Imported Beer

3% 13%

Country liquor

48%

IMFL

36%

Per-capita consumption: IMFL

(ltr/p.a./person)

120

100

80

60

40

20

0

South Africa

Brazil
Mexico

China
Taiwan
Hong Kong

Malaysia
India

Indonesia

Australia
Russia

Argentina

Thailand

Philippines
Vietnam

Egypt

Market share of IMFL companies

Others

13%

Mohan Meakins

9%

Tilak Nagar

4%
United Spirits

Jagatjit
53%

9%

Radico

12%

Indian-made foreign liquor (IMFL) industry break-up

Rum 20%

Brandy
Whisky
16%
59%

White spirits 5%

Per-capita consumption: beer

(ltr/p.a./person)

140

120

100

80

60

40

20

0

New Zealand
Denmark

India
Germany

China

Market share of beer companies

Others 13%

Mohan Meakins

6%

UB 50%

SAB Miler

31%

Beer industry break-up

Premium

1%

Standard

45%

Strong

54%

Market share: IMFL and country liquor

(%)

100

80

60

40

20

0

FY04
FY05
FY06
FY07
FY08
FY09
FY10
FY11

IMFL Country liquor

Region-wise market structure: IMFL

North 12%

East

9%

South

49%

West

30%

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