MBA527
1. Read "Case 9: National Collegiate Athletic Association Ethics and Compliance Program, pp 444-454. Answer the questions at the end of the case.
How does the NCAA encourage collegiate football programs to develop a culture of ethics and compliance?
Collegiate football is not only a very lucrative and rapidly growing “business” but it also has a “tremendous impact on our culture, influencing the values of millions of participants and spectators”. Because of this, it is vey important to ensure that the NCAA ensure that all teams not only follow the rules and interpretations of the game, but also hold themselves to a higher standard with an established code of ethics. These days, there are concerns about moral and ethical conduct for those individuals in leadership roles. Not only are the players to be held accountable for their actions to include proper academic certification, playing in an eligible status, not in receipt of extra benefits, but also the leaders to ensure the following does not occur:
“1) whether student-athletes are being exploited by not being paid for their athletic endeavors; 2) the courting of amateur student-athletes by professional player-agents; 3) gender equity; 4) diversity issues; and 5) improprieties by intercollegiate coaches and administrators (Hums et al., 1999). Today, unethical behavior displayed in the area of coaching is diminishing the public image of coaching and sports” (Tuncel, 2002-2010).
The NCAA has measures in place to help curb misconduct and unethical behavior from occurring. They have a violation structure that has four tiers: Level I: Severe beach of conduct, Level II: Significant breach of conduct, Level III Breach of conduct and Level IV: Incidental Issue. In addition, they have expanded their committee which brings a more diverse committee, which strengthens it by “bringing valuable insights from multiple perspectives” (NCAA, 2012). Also, the penalties have been enhanced,