Mbo of Louis Vuitton
B6016 - Managing Business Operations Louis Vuitton’s Challenges
I. Company Overview a) LVMH (Louis Vuitton Moet Hennessy)
LVMH is one of the most successful luxury goods conglomerate, headquartered in Paris, founded in 1987. Well-known luxury goods group, Christian Dior is the main holding company of LVMH, owning 43% of its share. The company holds about 60 subsidiaries world-wide and some are managed independently. The Group is active in five different sectors; Wine & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, and Selective retailing. There are more than 3,000 retail stores worldwide. By looking its financial data, it has achieved significant growth over the last 5 years. Sales in 2010 have been improved by 32% since 2006. We would like to focus on Fashion & Leather Goods business sector, which is represented by Louis Vuitton. LVMH fashion and leather goods line is gaining the largest revenue from Asia market and it represented 46% of the aggregate revenue in 2009.
b) Louis Vuitton (LV)
Louis Vuitton, a trunk-maker in Paris since 1854, became a legend in the art of travel by creating luggage, bags and accessories. LV is now active in other creative spheres: ready-to-wear, shoes, watches and jewelry. Under the artistic direction of Marc Jacobs in 1997, the new collections met with immediate success and renown.
Continually expanding, LV today boasts 17 production workshops, an international logistics center, and exclusive shops worldwide. In 1987 LV became a subsidiary of LVMH, the world's leading luxury goods group.LV has 456 stores around the globe, over 100 more than rival Gucci. Its omnipresence has pushed it to be more selective in its openings
c) Key Success Factors of LV
There are three eternal values of LV’s success. Those values are 'original know-how', 'craftsmanship' and 'icons'. Firstly, in order to sustain its 'original know-how' and the finest
I. Company Overview a) LVMH (Louis Vuitton Moet Hennessy)
LVMH is one of the most successful luxury goods conglomerate, headquartered in Paris, founded in 1987. Well-known luxury goods group, Christian Dior is the main holding company of LVMH, owning 43% of its share. The company holds about 60 subsidiaries world-wide and some are managed independently. The Group is active in five different sectors; Wine & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, and Selective retailing. There are more than 3,000 retail stores worldwide. By looking its financial data, it has achieved significant growth over the last 5 years. Sales in 2010 have been improved by 32% since 2006. We would like to focus on Fashion & Leather Goods business sector, which is represented by Louis Vuitton. LVMH fashion and leather goods line is gaining the largest revenue from Asia market and it represented 46% of the aggregate revenue in 2009.
b) Louis Vuitton (LV)
Louis Vuitton, a trunk-maker in Paris since 1854, became a legend in the art of travel by creating luggage, bags and accessories. LV is now active in other creative spheres: ready-to-wear, shoes, watches and jewelry. Under the artistic direction of Marc Jacobs in 1997, the new collections met with immediate success and renown.
Continually expanding, LV today boasts 17 production workshops, an international logistics center, and exclusive shops worldwide. In 1987 LV became a subsidiary of LVMH, the world's leading luxury goods group.LV has 456 stores around the globe, over 100 more than rival Gucci. Its omnipresence has pushed it to be more selective in its openings
c) Key Success Factors of LV
There are three eternal values of LV’s success. Those values are 'original know-how', 'craftsmanship' and 'icons'. Firstly, in order to sustain its 'original know-how' and the finest