MODULE TITLE : Advance Diploma in International Business
COURSE WORK TITLE : Marketing Communication
LECTURER : Pamela Wildheart Pilapil
DEADLINE DATE : 24th July 2013 NAME OF GROUP MEMBERS
NRIC/FIN NUMBER
1. Indah Febria Kusumadewi
F2051477U
2. Dong JieRong
G1181296T
3. Dengyanxia
G0982387K
4. Yao Yimin
G1180171X
5. Tran Khac Long
G1083731L
6. James jerome francis
G1257644M
I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement.
Signed By: _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ (all group members are require to sign)
Date: ___________________________________
SAVE SUNGEI SAVE SINGAPORE !!!
From Top Left: Tran Khac Long, Indah Febria Kusumadewi
From Bottom Left: James jerome francis, Dengyanxia, Yao Yimin, Dong JieRong
TABLE OF CONTENTS:
Section 1: Executive Summary......................................................................................4
Section 2: Problem Statement.......................................................................................5
Section 3: SWOT Analysis............................................................................................5
Section 4: Community and Political Situation............................................................7
Section 5: Competitive Analysis...................................................................................8
Section 6: Target Market & Audience........................................................................11
Section 7: