Preview

Mcauslan Brewing Co.

Satisfactory Essays
Open Document
Open Document
577 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mcauslan Brewing Co.
So McAuslan brewing all started with a guy named Peter McAuslan he was born and raised in lachine Québec any was educated at Sir George Williams University which is now known as concordia University. he graduated in 1972 with a bachelor of arts From there he worked at the YMCA in Montréal and Dawson College - this is where he met his wife Ellen Bounsall. After being tired of doing the same old thing, peter wanted a change. So in 1987 Peter decided to leave Dawson College and devote his time fully to the planning and the founding of McAuslan brewery. His main goal was to produce a great tasting beer, and not to compete or beat Molson or Labatt. During this time he acquired expertise and equipment as well as gathering a team of people with the skills and temperament to make the Venture a success. To raise funding for the brewery he also sold his house and he and his wife Ellen lived in the brewery during its construction Construction was completed in December of 88 and the first beer to be produced was released in February of 89 and it was called the St-Ambroise Pale Ale. They called it the St-Ambroise Pale Ale because the brewery was located on the the St-Ambroise street in the St-Henri area of Montréal. This beer was also the first microbrewer beer to be bottled and sold in Québec At the point of their first beer sales they were a total of 29 employees with a family oriented business structure. Of these 29 employees, Gary Yee was the financial officer and Susanne dion was the company’s controller. Ellen, peter’s wife, worked with British brew master Allen Pugsley to produce the beer. They were two brew masters and Peter was in charge of production, management, sales and marketing. In the past 3-4 years they've also had exports to New England, Connecticut, Washington DC as well as being available in Ontario and certain bars and pubs here in Montréal And around Québec In 1993, Michael Jackson, the preeminent beer author and

You May Also Find These Documents Helpful

  • Satisfactory Essays

    The speaker of the series was named Brock Wagner. He is the CEO of the craft brewery located in the city of Houston in the section of town called Fifth Ward. Brock Wagner spoke of the path his life had taken and how it lead to him wishing to quit his investment banking job to start the Samuel Adams Brewery with the help of friends and family. The craft brewery landscape in the days that Samuel Adams was started in the mid 90’s was very different than what is like today to sell craft beer in Texas. Laws and regulations existed that prohibited the sale of beer or food at local brewery installations the state. Grass roots organizing and leadership in the Houston community lead to the passing and changing of laws that has made St. Arnolds the go to destination for craft beer that it is today. The CEO Brock Wagner shared his journey of finding the right environment at the time that appealed to him for the site of his brewery.…

    • 608 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    MBA Foundations Copy

    • 1583 Words
    • 8 Pages

    The Nano Brewery was founded two years ago. However, it has only been open for…

    • 1583 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    The New Belgium Brewing Company is one of the leading producers of craft beers, or microbrews in the United States. The company was started in 1991 by Jeff Lebesch, an electrical engineer, and his wife, Kim Jordan, who was the firm’s first marketing director.…

    • 4121 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Faygo

    • 2202 Words
    • 9 Pages

    Over the next decade the soda business grew, and the Feigensons were soon able to buy their own homes. They also hired their first employees…

    • 2202 Words
    • 9 Pages
    Good Essays
  • Satisfactory Essays

    Peta Mama Research Paper

    • 464 Words
    • 2 Pages

    The company is located in Petaluma, North of San Francisco. The brewing company is based on craft brewery. It mixes a love of beer with passionate, unique packaging, and advanced marketing techniques. Also, they produce high-quality products using an imaginative rendition of traditional styles. The flavor is always clean, bitter and soft . For example, there are some popular representative products; “Big House Blonde”, Porterlums’ and’ High Gravity IPA’, The taste begins with a subtle, sweet aroma and flavor and finishes with a soft which that doesn’t linger for too long. Therefore, that is how they earned their special brand recognition in the rapidly expanding craft breweries scene. The Petaluma Brewing Companies make Petaluma popular. This is the place people should visit; you will not regret…

    • 464 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    He lived in New York City taking courses in engineering and electricity as a young adult therefore he was able to become a inventor. Woods was married to Loretta Woods and he did have…

    • 447 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Anheuser-Busch Inc. is a strong and dominating company that is a leader in the beer market. They are a company that is rooted in values, ethics and sheer determination. Now lead by August A. Busch IV, CEO and president, Anheuser-Busch is continuing their reputation as one of the best in the business. What started out as a small brewery acquired by a German immigrant is now the company known as Anheuser-Busch which produces the two best-selling beers in the world. Adolphus Busch left Germany and arrived in St. Louis, Missouri in 1857. Three years later, Eberhard Anheuser had a Bavarian Brewery and renamed it E. Anheuser & Co. One year after that, Adolphus Busch married Eberhard Anheuser's daughter, Lilly. Busch then started working at…

    • 3758 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Yuengling Swot Analysis

    • 1157 Words
    • 5 Pages

    A. 180 years of operation. This is one of their most compelling strengths. Being in operation for almost 200 years show the dedication the family has for the beer they produce and shows the amazing level of management they have. Just the fact that they have overcome hardships such as the great depression and the prohibition shows how powerful their management is.…

    • 1157 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Bluegrass Brewing Company

    • 3287 Words
    • 14 Pages

    Bluegrass Brewing Company (BBC) is a nationally recognized, American craft beer company, whose mission is to create bold, unique beers, quality affordable food, and serve them both in a warm and comfortable, family friendly atmosphere. Founded in 1993, BBC is Louisville, Kentucky’s oldest micro brewing company, producing just over 2,000 barrels a year. ("Facebook: Bluegrass Brewing, 2012"). Although the company classifies itself as a microbrewery, the Brewers Association would actually classify BBC as a brewpub because they do not sell more than 75% of their beer offsite (Brewers Association, 2012). For the purpose of this paper, we will identify the industry that BBC competes in as the craft beer industry. According to the Brewer’s Association, the craft beer industry is divided into six market segments: microbrewery, brewpub, contract brewing…

    • 3287 Words
    • 14 Pages
    Best Essays
  • Good Essays

    The New Belgium Brewing Company was founded in 1991 by Jeff Lebesch and his wife, Kim Jordan. The idea started from a trip to Belgium, a country that is known for its remarkable beer and its centuries old traditions of making it as well. The trip culminated by the making of the first batch of Fat Tire beer in the couple's basement. The name was chosen in honor of the bicycle trip Jeff had made to Belgium. Within years the homebrew was gaining a devoted customer base and enabled them to move out of the basement into a facility that promotes production on a larger scale. The couple outlined their idea for the new company on a hiking trip to the Rockies. These core values that were penned on that trip are still the core values that the multi-million dollar brewery sticks to this day.…

    • 838 Words
    • 4 Pages
    Good Essays
  • Best Essays

    The Boston Beer Company was founded in 1984 by a man named Jim Koch. Jim grew up in a family that had a long line of brewers in their history, including his grandfather Louis Koch, who was the original inventor of what became the Boston Lager recipe. Instead of pursuing the old family dream, or what was considered the family profession, he decided to go to college in hopes of becoming a management consultant but always keeping the beer industry in mind. Then finally, when it seemed like the perfect time to enter the beer market because of a lack of specialized or “better beers,” and after going door-to-door for several months with his partner Rhonda Kallman (who was the only other employee in the company at that time…

    • 2639 Words
    • 11 Pages
    Best Essays
  • Good Essays

    During my three years at York College, I have worked extremely hard to maintain a high grade point average in all of my classes and network in the local business community. The leadership skills I have learned and the extensive business knowledge I have gained from the excellent professors of York College of Pennsylvania are already being utilized in my current full-time position with Brewery Products. This position has allowed me to successfully apply my textbook knowledge and knowledge of community contacts to assist Brewery Products by generating additional sales, developing new business connections, and facilitating new contracts.…

    • 509 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Mill (1863) defined that utilitarianism is the actions are right to the degree that they tend to promote the greatest good for the greatest number. In layman terms, Utilitarianism ethics is more focus on group benefits. An action is defined as morally right if the actions bring benefits or profits to major people. This ethic is against with Egoism ethic because egoism ethic can be known as more focus on self –interest which is actually consider as selfish. However, Utilitarianism ethic is more concern on bringing positive impacts to majority people. Therefore, this particular theory can go under humanistic managerial ideology perspective. Living Wage which introduced by Living Wage Foundation is applied in this ethic theory. UNISON (2015) defined…

    • 229 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Coopers Business Case

    • 1631 Words
    • 7 Pages

    Byrom, John, and Kim Lehman. 2009. "Coopers Brewery: Heritage and Innovation within a Family Firm." Marketing Intelligence & Planning 27 (4): 516-523. doi: http://dx.doi.org/10.1108/02634500910964074.…

    • 1631 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    San Miguel Brewery Inc.

    • 444 Words
    • 2 Pages

    Before it is known as San Miguel Brewery nowadays, it was first known as La Fabrica de Cerveza de San Miguel, Southeast Asia’s first brewery and producer of what is now the bestselling beers in the region. It began its operations in 1890 and by 1914 it was exported to Shanghai, Hong Kong, and Guam, the pioneer in Asia.…

    • 444 Words
    • 2 Pages
    Good Essays

Related Topics