Mcbride Marketing Paper
McBride Marketing Paper 1
McBride Marketing Paper
University of Phoenix
John I Henderson
November 15, 2010
McBride Marketing Paper 2
McBride Financial Services offers low cost mortgages for individuals in
Idaho, Montana, Wyoming, North Dakota, and South Dakota (Apollo Group, Inc., 2007).
McBride Financial Services will need to design a marketing plan so there are able to
reach out to individuals more likely to fit the profile of the type of consumer that their
services are created and designed to meet. McBride Financial Services will need to
complete the research in order to make sure that the marketing campaign designed for
them will be effective. Conducting consumer market research will allow McBride
Financial Services to study the buying habits of individual people. This will give them
the opportunity to market to certain types of individuals that are more likely to purchase
their service instead of wasting money advertising in a general region.
The type of research that needs to used at this point is to do a customer
satisfaction research poll. A customer satisfaction research poll will give businesses a
true understanding of how satisfied a customer is with the overall buying experience they
have had. It shows businesses where they can improve and it also shows them where they
can perform better. Selecting the right type of advertising is important for any business or
company. McBride Financial Services targets retirees, families and professionals so when
looking at this it is important that they choose these target audiences focus on. McBride
McBride Marketing Paper
University of Phoenix
John I Henderson
November 15, 2010
McBride Marketing Paper 2
McBride Financial Services offers low cost mortgages for individuals in
Idaho, Montana, Wyoming, North Dakota, and South Dakota (Apollo Group, Inc., 2007).
McBride Financial Services will need to design a marketing plan so there are able to
reach out to individuals more likely to fit the profile of the type of consumer that their
services are created and designed to meet. McBride Financial Services will need to
complete the research in order to make sure that the marketing campaign designed for
them will be effective. Conducting consumer market research will allow McBride
Financial Services to study the buying habits of individual people. This will give them
the opportunity to market to certain types of individuals that are more likely to purchase
their service instead of wasting money advertising in a general region.
The type of research that needs to used at this point is to do a customer
satisfaction research poll. A customer satisfaction research poll will give businesses a
true understanding of how satisfied a customer is with the overall buying experience they
have had. It shows businesses where they can improve and it also shows them where they
can perform better. Selecting the right type of advertising is important for any business or
company. McBride Financial Services targets retirees, families and professionals so when
looking at this it is important that they choose these target audiences focus on. McBride
References: Apollo Group, Inc. (2007). Business Plan. Retrieved November 12, 2010 from McBride Financial Services: https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/McBride/Admin/McBrideAdmin001.htm Rogers, S. McBride Financial Services Marketing Plan, September 4, 2010. Retrieved November 15, 2010.