McCafe
McCafe
Hardcastle Restaurants Private Limited (HRPL), a Master Franchisee for west & south India operations of McDonald’s Restaurants and a wholly owned subsidiary of Westlife Development Limited, a company listed on the Bombay Stock Exchange (BSE : 505533), officially announced the launch of the first McCafé® in-restaurant at its McDonald’s® Restaurant at SOBO Central, Mumbai, today.
In embracing the coffee culture that is fast gaining acceptance in India, McCafé® aims to reach out to as many Indians as the best place to enjoy a range of premium specialty coffee including cappuccino, latte, iced mocha and frappe. With a strong coffee foundation, HRPL (McDonald’s West & South India) recognized an unmet need, for existing and new customers, in the rapidly growing Indian specialty coffee segment. In addition to extending its McCafé® product portfolio, the restaurant re-imaging initiative gave the company a unique opportunity to create a defined space for McCafé in-restaurant, creating a brand within a brand at the point-of-sale. The concept of McCafé® operating inside the existing McDonald’s® restaurants opens the door to more Indians to a premium coffee experience.
The launch of McCafé® brand will be a major step in the beverage growth strategy and building on the strong brewed coffee success. The expansion of the McCafé® brand and its product offering is part of the company’s goal to elevate its coffee portfolio and to become India’s favourite destination for great food and beverages.
“We see huge potential within the Indian marketplace. Customers have a strong taste for coffee in India, the specialty segment is growing, and we really believe we’ve found a great place for us to be able to offer quality espresso coffees that will appeal to coffee connoisseurs and those that are new to the growing marketplace. We see an opportunity to continue expanding our beverage platform and efforts to gain a greater share of the very sizeable Indian beverage market”, says
Hardcastle Restaurants Private Limited (HRPL), a Master Franchisee for west & south India operations of McDonald’s Restaurants and a wholly owned subsidiary of Westlife Development Limited, a company listed on the Bombay Stock Exchange (BSE : 505533), officially announced the launch of the first McCafé® in-restaurant at its McDonald’s® Restaurant at SOBO Central, Mumbai, today.
In embracing the coffee culture that is fast gaining acceptance in India, McCafé® aims to reach out to as many Indians as the best place to enjoy a range of premium specialty coffee including cappuccino, latte, iced mocha and frappe. With a strong coffee foundation, HRPL (McDonald’s West & South India) recognized an unmet need, for existing and new customers, in the rapidly growing Indian specialty coffee segment. In addition to extending its McCafé® product portfolio, the restaurant re-imaging initiative gave the company a unique opportunity to create a defined space for McCafé in-restaurant, creating a brand within a brand at the point-of-sale. The concept of McCafé® operating inside the existing McDonald’s® restaurants opens the door to more Indians to a premium coffee experience.
The launch of McCafé® brand will be a major step in the beverage growth strategy and building on the strong brewed coffee success. The expansion of the McCafé® brand and its product offering is part of the company’s goal to elevate its coffee portfolio and to become India’s favourite destination for great food and beverages.
“We see huge potential within the Indian marketplace. Customers have a strong taste for coffee in India, the specialty segment is growing, and we really believe we’ve found a great place for us to be able to offer quality espresso coffees that will appeal to coffee connoisseurs and those that are new to the growing marketplace. We see an opportunity to continue expanding our beverage platform and efforts to gain a greater share of the very sizeable Indian beverage market”, says