McDonald's
Yihan Liu MKT 415 Section 002 Case #4: Cultural Norms, Fair & Lovely, and Advertising 1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss.
It depends on the different circumstances.If there is no specified standard to describe the effective of the product, for instance, a kind of shampoo could trigger hair growth, and the producer does not tell customers how many centimeters will be grown after using this shampoo. It is ethical. But in this case, it is unethical. Fair & Lovely from Hindustan Lever Ltd. (HLL) was a top selling skin lightening cream in India. The product of Fair & Lovely which is called the miracle worker and will provide the result within four weeks of. But the principle of this cream has been explained that it is a not permanent cream could change complexion but the temporary effect is obviously because of bleaching. No one consumer from India would like to buy a cream that is only showing minimal difference after using it. Some customers have already realized the bleaching will not last long time if they stop using cream, under this situation, the company should think about researching and developing another product to promote in order to keep the customers and market share.
2. Is it ethical to exploit cultural norms and values to promote a product? Discuss.
I think it is not ethical to exploit cultural norms and values to promote a product. Culture norms are integrated the characteristics, beliefs of the society and it passed from one generation to the next. These norms provide a kind of guides for the native people to comply with. The cultural values state the standards of judgment of the native people such as whether the advertisings of Fair & Lovely in India is right or wrong, good or bad, acceptable or unacceptable. Every cultural has its own judgment and behavior based on their own norms and values. Thus, HLL has to
It depends on the different circumstances.If there is no specified standard to describe the effective of the product, for instance, a kind of shampoo could trigger hair growth, and the producer does not tell customers how many centimeters will be grown after using this shampoo. It is ethical. But in this case, it is unethical. Fair & Lovely from Hindustan Lever Ltd. (HLL) was a top selling skin lightening cream in India. The product of Fair & Lovely which is called the miracle worker and will provide the result within four weeks of. But the principle of this cream has been explained that it is a not permanent cream could change complexion but the temporary effect is obviously because of bleaching. No one consumer from India would like to buy a cream that is only showing minimal difference after using it. Some customers have already realized the bleaching will not last long time if they stop using cream, under this situation, the company should think about researching and developing another product to promote in order to keep the customers and market share.
2. Is it ethical to exploit cultural norms and values to promote a product? Discuss.
I think it is not ethical to exploit cultural norms and values to promote a product. Culture norms are integrated the characteristics, beliefs of the society and it passed from one generation to the next. These norms provide a kind of guides for the native people to comply with. The cultural values state the standards of judgment of the native people such as whether the advertisings of Fair & Lovely in India is right or wrong, good or bad, acceptable or unacceptable. Every cultural has its own judgment and behavior based on their own norms and values. Thus, HLL has to