Mcdonald's Strategic Analysis
Higher Institute For Business Administration
Ministry Of Higher Education
Syrian Arab Republic
McDonalds Company
Strategic Analysis
By: Dana H.
INDEX:
1. COMPANY ANALYSIS
1.1 Description of the firm (history, managers, mission, vision, values, main products and markets)
1.1.1. History
1.1.2. Managers
1.1.3. Mission. Vision. Values
1.1.4. Main Products and the markets
1.2 Current strategy of McDonald’s
1.3 Identification of strengths & weaknesses
1.4 Issues facing McDonald’s
2. EXTERNAL ENVIRONMENT ANALYSIS
2.1 Analysis of McDonald’s macro-environment
2.2 Analysis of industry (five forces framework)
2.3 Key strategic factors in the industry (strategic groups, market segments, critical success factors)
2.3.1 Strategic groups
2. 3.2. Market segments
2.4. Future scenarios
2.3.3 Critical success factors
2.5 Identification of opportunities and threats
3. DEVELOPMENT and RECOMMENDATIONS FOR IMPLEMENTATION OF STRATEGIC OPTIONS
CONCLUSIONS
1. COMPANY ANALYSIS
1.1 Description of the firm (history, managers, mission, vision, values, main products and markets)
1.1.1. History
Everything has started when Patrick McDonald opened “The Airdrome” in California at 1937. After 3years his two sons, relocated the whole building and opened the restaurant with a new name “McDonald’s Bar-B-Que Restaurant. It was a typical drive-in featuring a large menu and car hop service.
In 1948 McDonald, with a self-service drive-in, restaurant was opened. The menu was minimized and it consisted only from nine items (hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie. After several years, in 1954, a multimixer salesman Ray Kroc enters into a McDonald’s developing stage. He realized that taking an opportunity to become a franchising agent for a whole new concept of restaurant is an appropriate decision for his future.
In 1955 the first McDonald’s restaurant Illinois is opened. The biggest event at that time in 1960’
Ministry Of Higher Education
Syrian Arab Republic
McDonalds Company
Strategic Analysis
By: Dana H.
INDEX:
1. COMPANY ANALYSIS
1.1 Description of the firm (history, managers, mission, vision, values, main products and markets)
1.1.1. History
1.1.2. Managers
1.1.3. Mission. Vision. Values
1.1.4. Main Products and the markets
1.2 Current strategy of McDonald’s
1.3 Identification of strengths & weaknesses
1.4 Issues facing McDonald’s
2. EXTERNAL ENVIRONMENT ANALYSIS
2.1 Analysis of McDonald’s macro-environment
2.2 Analysis of industry (five forces framework)
2.3 Key strategic factors in the industry (strategic groups, market segments, critical success factors)
2.3.1 Strategic groups
2. 3.2. Market segments
2.4. Future scenarios
2.3.3 Critical success factors
2.5 Identification of opportunities and threats
3. DEVELOPMENT and RECOMMENDATIONS FOR IMPLEMENTATION OF STRATEGIC OPTIONS
CONCLUSIONS
1. COMPANY ANALYSIS
1.1 Description of the firm (history, managers, mission, vision, values, main products and markets)
1.1.1. History
Everything has started when Patrick McDonald opened “The Airdrome” in California at 1937. After 3years his two sons, relocated the whole building and opened the restaurant with a new name “McDonald’s Bar-B-Que Restaurant. It was a typical drive-in featuring a large menu and car hop service.
In 1948 McDonald, with a self-service drive-in, restaurant was opened. The menu was minimized and it consisted only from nine items (hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie. After several years, in 1954, a multimixer salesman Ray Kroc enters into a McDonald’s developing stage. He realized that taking an opportunity to become a franchising agent for a whole new concept of restaurant is an appropriate decision for his future.
In 1955 the first McDonald’s restaurant Illinois is opened. The biggest event at that time in 1960’