Mcdonald
1 The Business Strategy of Mcdonald’s
As one of the most successful fast food chain in the world, throughout the development of McDonald’s, we could easily identify many successful business strategy implementations. In this paper, I will discuss …........, which linked to the company’s structure and external environment. This paper is organized as follows: In the first section, I will give brief introduction to …....... In the second section, I will analyze …............. I will then analyze why McDonald’s choose these strategies in response to the changing external environment.
Finally, I will summarize ….........
（开头）McDonald’s, originated in California, USA, 1954, has become one of the most recognized and respected brands in the world. The success achieved includes that they have established more than 30,000 franchising stores in 119 countries, serving more than 47 million people each day, and generating about $15 billions revenues annually. McDonald’s also continuously enhances its brand imagine through different social activities and the sponsorship of special events and sports i.e. as a major sponsor of the world cup since 1994 and the Champions League football in England from 1996 to 2000.
How can McDonald’s achieve such success? There are many formulating strategies, which we could use for our analysis of their recipe of success such as Porter’s competitive strategies model, which includes differentiation and low-cost leadership.
It is also very important to consider how McDonald’s applies these strategies and how their strategies interact with their business structure and the external environment.
地理结构（不同地区满足不同需求）
McDonald’s, the most important strategic approach for maintaining its leading position is to keep their major markets at the same time expanding their business into the other emerging markets. However, different consumer groups in different countries may have very different tastes and/or requirements. So each full functional
As one of the most successful fast food chain in the world, throughout the development of McDonald’s, we could easily identify many successful business strategy implementations. In this paper, I will discuss …........, which linked to the company’s structure and external environment. This paper is organized as follows: In the first section, I will give brief introduction to …....... In the second section, I will analyze …............. I will then analyze why McDonald’s choose these strategies in response to the changing external environment.
Finally, I will summarize ….........
（开头）McDonald’s, originated in California, USA, 1954, has become one of the most recognized and respected brands in the world. The success achieved includes that they have established more than 30,000 franchising stores in 119 countries, serving more than 47 million people each day, and generating about $15 billions revenues annually. McDonald’s also continuously enhances its brand imagine through different social activities and the sponsorship of special events and sports i.e. as a major sponsor of the world cup since 1994 and the Champions League football in England from 1996 to 2000.
How can McDonald’s achieve such success? There are many formulating strategies, which we could use for our analysis of their recipe of success such as Porter’s competitive strategies model, which includes differentiation and low-cost leadership.
It is also very important to consider how McDonald’s applies these strategies and how their strategies interact with their business structure and the external environment.
地理结构（不同地区满足不同需求）
McDonald’s, the most important strategic approach for maintaining its leading position is to keep their major markets at the same time expanding their business into the other emerging markets. However, different consumer groups in different countries may have very different tastes and/or requirements. So each full functional