Mcdonald Marketing Plan
Our group selected a popular fast food restaurant company; McDonald restaurant (Hong Kong) Limited; McDonald was a neighborhood restaurant established in USA, in 1955.The first McDonald was established in Hong Kong in 1975 and offered customer the American Big Mac Meal and located at Paterson Street, Causeway Bay.
***Section 1
Mission of McDonald: “To be our customers” favorite Place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.
Company Objectives: * Easy accessibility of product and services to the customer * Easy accessibility of providing essential services and value-add services * Easy complaint handing process * Covering whole target market
Sales Objectives: * To increase sales by 40% in upcoming 6 months * To increase brand awareness among non-existing clients
The Strengths of McDonald: * It is worldwide fast food restaurant while having huge on its competitors * It is market leader in both domestic and international markets. * It has been facing long term economic growth and is taking advantage by expanding itself globally * It aggressive marketing plans has enabled it to capture every next market segment which it tergets.
The Weaknesses of McDonald: * Market saturation has made the expansion difficult for McDonald’s * The health food control have been effective McDonald’s image.
The Opportunities of McDonald: * It can make its outlet chains better and more attractive for new customers by giving value services like internet access * International expansion is still available as an opportunity for McDonald * Product innovation is another big opportunity which McDonald’s can catch
The Threats of McDonald: * It is open to the alterations in the worldwide economy. * Fluctuations in foreign currency rates are also a big threat for McDonald’s
Who are competitors?
Top Companies like KFC, Burger King
***Section 1
Mission of McDonald: “To be our customers” favorite Place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.
Company Objectives: * Easy accessibility of product and services to the customer * Easy accessibility of providing essential services and value-add services * Easy complaint handing process * Covering whole target market
Sales Objectives: * To increase sales by 40% in upcoming 6 months * To increase brand awareness among non-existing clients
The Strengths of McDonald: * It is worldwide fast food restaurant while having huge on its competitors * It is market leader in both domestic and international markets. * It has been facing long term economic growth and is taking advantage by expanding itself globally * It aggressive marketing plans has enabled it to capture every next market segment which it tergets.
The Weaknesses of McDonald: * Market saturation has made the expansion difficult for McDonald’s * The health food control have been effective McDonald’s image.
The Opportunities of McDonald: * It can make its outlet chains better and more attractive for new customers by giving value services like internet access * International expansion is still available as an opportunity for McDonald * Product innovation is another big opportunity which McDonald’s can catch
The Threats of McDonald: * It is open to the alterations in the worldwide economy. * Fluctuations in foreign currency rates are also a big threat for McDonald’s
Who are competitors?
Top Companies like KFC, Burger King