Mcdonald Swot
SWOT Analysis
Strengths
McDonalds has built up huge brand equity and has large market share.
Strong brand name, image and reputation
McDonalds has strong supply chain to support their business.
Good innovation and product development.
Nutritional information of product available on packaging
The McDonalds brand offers consumers choice, reasonable prices, quality product and great service
Strong global presence and performance in the global marketplace
Large amounts of investment have gone into supporting its franchise network.
Loyal staff and strong management team
Weaknesses
Core product line out of line with the trend towards healthier lifestyles for adults and children
Quality issues across the franchise network
High staff turnover including top management
Customer losses due to fierce competition
Legal actions related to health issues, use of trans fat and beef oil
Opportunities
Joint ventures with retailers, such as supermarkets
Consolidation of retailers likely, so better locations for franchisees
Respond to social changes - by innovation within healthier lifestyle foods. Its move into hot baguettes and healthier snacks (fruit) has supported its new positioning.
McDonald uses of CRM, database marketing to more accurately market to its consumer target groups. It could identify likely customers and prevent brand switching.
Strengthen its value proposition and offering, to encourage customers who visit coffee shops into McDonalds.
The new “formats”, McCafe, having Wifi internet links should help in attracting segments. Also installing children’s play-parks and it focus on educating consumers about health, fitness.
Continued focus on corporate social responsibility, reducing the impact on the environment and community linkages.
International expansion into emerging markets of China and India.
Low cost menu that will attract the customers.
Threats
Health professionals and
Strengths
McDonalds has built up huge brand equity and has large market share.
Strong brand name, image and reputation
McDonalds has strong supply chain to support their business.
Good innovation and product development.
Nutritional information of product available on packaging
The McDonalds brand offers consumers choice, reasonable prices, quality product and great service
Strong global presence and performance in the global marketplace
Large amounts of investment have gone into supporting its franchise network.
Loyal staff and strong management team
Weaknesses
Core product line out of line with the trend towards healthier lifestyles for adults and children
Quality issues across the franchise network
High staff turnover including top management
Customer losses due to fierce competition
Legal actions related to health issues, use of trans fat and beef oil
Opportunities
Joint ventures with retailers, such as supermarkets
Consolidation of retailers likely, so better locations for franchisees
Respond to social changes - by innovation within healthier lifestyle foods. Its move into hot baguettes and healthier snacks (fruit) has supported its new positioning.
McDonald uses of CRM, database marketing to more accurately market to its consumer target groups. It could identify likely customers and prevent brand switching.
Strengthen its value proposition and offering, to encourage customers who visit coffee shops into McDonalds.
The new “formats”, McCafe, having Wifi internet links should help in attracting segments. Also installing children’s play-parks and it focus on educating consumers about health, fitness.
Continued focus on corporate social responsibility, reducing the impact on the environment and community linkages.
International expansion into emerging markets of China and India.
Low cost menu that will attract the customers.
Threats
Health professionals and