McDonald s Case study
Case Study on McDonald's
Environmental Strategy
Bipul Chandra Saha
Brajesh Kumar
Dhirendra Kumar
G.B.Chandramouli
G.V.Ramana
Overview on McDonald’s
History
Started
business in 1948 at California with single drive–in Restaurant
Owned $13 billion of the $ 93 billion fast food industry in 1991
Operation of 12400 restaurants in 59 country till 1991 and serving 18 million people per day in US only
Second best known global brand
Known brand for formulating and implementing its strategy for being market leader
Sales Data for McDonald’s
Sales in million $
25000
20000
15000
Sales in million $
Axis Title
10000
5000
0
1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991
McDonald’s- Business Strategy
To
enhance the message that McDonald’s is value driven on behalf of its customers by emphasizing their profitable value-meal combinations
To
provide exceptional customer care by exceeding customer expectations, including finding ways to add personal touches that go beyond convenient locations, quick service, clean restaurants and quality products
To
remain an efficient producer while maintaining quality by looking to innovations in food processing, construction and design operations that will increase global profits
McDonald’s founding principles
Quality,
Service, Cleanliness &
Value
( Q.S.C.&V.)
Involvement in various community projects like education, healthcare, medical research and rehabilitation.
Environmental Concern in
General
Environmental concerns have become important in recent years, with the wider impact of doing business increasingly recognized by consumers as a factor in their buyer behaviour.
Responsible business owners should look for ways to minimize the environmental impact of their operations.
Many businesses are the impact of their positive effect of a attitude is that it may prefer to purchase products. looking for ways to lower energy consumption. The responsible environmental attract new customers who
Environmental Strategy
Bipul Chandra Saha
Brajesh Kumar
Dhirendra Kumar
G.B.Chandramouli
G.V.Ramana
Overview on McDonald’s
History
Started
business in 1948 at California with single drive–in Restaurant
Owned $13 billion of the $ 93 billion fast food industry in 1991
Operation of 12400 restaurants in 59 country till 1991 and serving 18 million people per day in US only
Second best known global brand
Known brand for formulating and implementing its strategy for being market leader
Sales Data for McDonald’s
Sales in million $
25000
20000
15000
Sales in million $
Axis Title
10000
5000
0
1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991
McDonald’s- Business Strategy
To
enhance the message that McDonald’s is value driven on behalf of its customers by emphasizing their profitable value-meal combinations
To
provide exceptional customer care by exceeding customer expectations, including finding ways to add personal touches that go beyond convenient locations, quick service, clean restaurants and quality products
To
remain an efficient producer while maintaining quality by looking to innovations in food processing, construction and design operations that will increase global profits
McDonald’s founding principles
Quality,
Service, Cleanliness &
Value
( Q.S.C.&V.)
Involvement in various community projects like education, healthcare, medical research and rehabilitation.
Environmental Concern in
General
Environmental concerns have become important in recent years, with the wider impact of doing business increasingly recognized by consumers as a factor in their buyer behaviour.
Responsible business owners should look for ways to minimize the environmental impact of their operations.
Many businesses are the impact of their positive effect of a attitude is that it may prefer to purchase products. looking for ways to lower energy consumption. The responsible environmental attract new customers who