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McDonald's: How Does Information System Bring Benefit to an Organization?

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McDonald's: How Does Information System Bring Benefit to an Organization?
Topic: “How does information system bring benefit to an organization “

McDonald’s

Name: Juhi Ashok Khemlani Pravina Rau

Introduction

THE ORGANIZATION

The McDonald 's Corporation is the world 's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
A McDonald 's restaurant is operated by either a franchisee, an affiliate, or the actual corporation itself. The McDonald 's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, the company had annual revenues of $27.5 billion and profits of $5.5 billion. According to a 2012 BBC report, McDonald 's is the world 's second largest private employer—behind Walmart—with 1.9 million employees, 1.5 million of whom work for franchises.
McDonald 's primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, fruit, and seasoned fries.

McDonald 's Mission

We’re determined to continuously improve our social and environmental performance. We work hard, together with our suppliers and independent restaurant franchisees, to strive toward a sustainable future for our company and the communities in which we operate.

THE INFORMATION SYSTEM

Type of software used
“In 2005 Macdonald 's used Microsoft as software for their database. Windows made a specific version to take



References: http://mcdonaldsmis.blogspot.com/p/mcdonalds-is_04.html https://prezi.com/vb2w3gfkbfpl/mcdonalds-information-system/ https://www.scribd.com/doc/57533622/Information-system-and-value-chain-of-MacDonald-s http://macdonalgroupblog.blogspot.sg/p/information-systems-used.html http://www.aabri.com/manuscripts/11997.pdf http://www.acornlive.com/demos/pdf/E1_EO_Chapter_6.pdf http://ptgmedia.pearsoncmg.com/images/9780133453928/samplepages/0133453928.pdf http://www.slideshare.net/jeffolavarria/mcd-donalds-presentation

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