Mcdonald's Swot

AL Internal | Strengths | Weaknesses | 1. STRONG BRAND IMAGE 2. STONG GLOBAL PRESENCE 3. STONG FINANCIAL PERFOMANCE 4. Large Market Share 5. Specialized Training for Managers (Hambuger University) 6. Customer focus 7. 80 % franchise | 1. HIGH TURNOVER RATE 2. Lack of variations in seasonal products 3. Unhealthy food image 4. Quality concerns due to franchised operations | External | Opportunities | Threats | 1. Global expansion into newly developed parts of the world 2. Joint Ventures with different retailers 3. Add more healthier options to menus to respond to the social change of healthier eating happening right now 4. Growing rate of investments in franchise based restaurants. 5. Innovations in the organic and healthier snacks segment. | 1. Global economic crisis 2. Obesity epidemic 3. Media attention to fast food 4. Price Wars 5. Lawsuit Challenges | | SO | WO | 1. Open stores in countries like Dominican Republic and newly develop countries (S2, 01/0 2. Add an organic Healthy Big Mac to the menu (S1, 05) 3. Partnered with stores like KFC or major grocery chains (S4, 02) | 1. 1. research green energies and green packaging solutions and incorporate these finding as a part of their marketing strategies and advertisements (W3, O5) 2. Increase research in developing and introducing new products (w2, o5) | | ST | WT | 1. make financing easier for franchisee (s4,t4) 2. use their global brand image to make healthier meal options (s2,t2) 3. enter emerging markets (s2,t1) 4. settle lawsuits before the become public (s1, t5) | 1. offers economical healthier meals options (w3,o5) 2. increase pay for employees 3. training |

BCG Matrix

Divisions | Revenues | Profits | Relative Market Share Position | Industry Growth Rate | | | U.S | $ 8,078.30 | $ 3,059.70 | 43.35% | 7.60% | | | Europe | 9,922.90 |