Mcdonalds
Unit 3 Distinction 1
In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations.
Marketing Concept strengths and weaknesses.
Production Concept: The production concept is the process of making and distributing the products to the business outlets. Some businesses only focus on its production process rather than the distribution process. The whole production concept consists of quality control of the product, testing and measurement of the product.
The marketing concepts strengths are that it allows McDonalds to focus on specific four stages. McDonalds are able to justify the stages of its products and the business. It enables McDonalds to understand their product specifications, quality of the product, product volume, product appearance and the consistency of the product. The distribution concept enables McDonalds to distribute its products to different outlets within the world and this increased demand of certain products. With the production/distribution McDonalds can satisfy customers needs regardless to their demographic segment. This shows that they have met their aims and objectives of and these aims and objectives could have further development in order to remain successful in the fast food industry market. In reality the production concept does not really have an impact on McDonalds business activities because they do not really concentrate as they think it is not necessarily to their sector. The reason that McDonalds does not really concentrate on the production concept because it saves them additional money for distribution which is more effective and has a positive impact on McDonalds business.
Selling Concept: This is when a business persuades, informs and encourages customers to purchase their products through aggressive promotion.
McDonalds uses the selling concept because customers know about their prices and products, that is because it suits every segment,
In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations.
Marketing Concept strengths and weaknesses.
Production Concept: The production concept is the process of making and distributing the products to the business outlets. Some businesses only focus on its production process rather than the distribution process. The whole production concept consists of quality control of the product, testing and measurement of the product.
The marketing concepts strengths are that it allows McDonalds to focus on specific four stages. McDonalds are able to justify the stages of its products and the business. It enables McDonalds to understand their product specifications, quality of the product, product volume, product appearance and the consistency of the product. The distribution concept enables McDonalds to distribute its products to different outlets within the world and this increased demand of certain products. With the production/distribution McDonalds can satisfy customers needs regardless to their demographic segment. This shows that they have met their aims and objectives of and these aims and objectives could have further development in order to remain successful in the fast food industry market. In reality the production concept does not really have an impact on McDonalds business activities because they do not really concentrate as they think it is not necessarily to their sector. The reason that McDonalds does not really concentrate on the production concept because it saves them additional money for distribution which is more effective and has a positive impact on McDonalds business.
Selling Concept: This is when a business persuades, informs and encourages customers to purchase their products through aggressive promotion.
McDonalds uses the selling concept because customers know about their prices and products, that is because it suits every segment,