Mcdonalds Advertising to Children

Table
of
Contents

Preface .................................................................................................................. 2
 Research
Question................................................................................................. 3
 Short
History
of
McDonald’s .................................................................................. 5
 Advertising
to
Children .......................................................................................... 6
 House‐style ........................................................................................................................................................... 8
 Advertisements.................................................................................................................................................10
 Conclusion ........................................................................................................... 13
 Sources ................................................................................................................ 14
 


Preface
 


In
this
paper
I
will
discuss
how
McDonald’s
markets
its
products
towards
 children.
This
is
an
issue
that
has
been
much
discussed,
especially
due
to
 questionable
ethics
practices.

 In
order
to
complete
my
paper
I
have
mostly,
however,
focused
on
the
articles
of
 Sarah
Pink,
because
they
are
most
relevant
to
my
subject.
In
addition
to
Sarah
 Pink’s
articles
I
have
also
looked
through
several
articles
that
deal
with
visual
 communication
and
advertising
to
children,
as
well
as
McDonald’s
advertising
 campaigns
and
articles
that
discuss
those
campaigns.
 Because
print
ads
are
easier
to
describe
in
a
paper,
I
have
chosen
to
focus
on
this
 specific
type
of
advertisement.
 Due
to
the
technical
aspect
of
being
away
on
an
international
minor,
I
am
not
 able
to
hand
the
paper
in,
in
hard
copy.



2


Research
Question
 Because
our
course
has
to
do
with
visual
communication,
and
we