Preview

Mcdonalds Case Study Project Managment

Powerful Essays
Open Document
Open Document
9278 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mcdonalds Case Study Project Managment
Contents

1. Introduction 1.1 History of McDonald's 1.2 Philosophy of the company

2. Task 1: SWOT Analysis 2.1 Strengths 2.2 Weakness 2.3 Opportunities 2.4 Threats

3. Task 2: McDonald's Plan to Win Strategy 3.1 Implementation of key elements new Strategies 3.2 SWOT Analysis and Plan to Win

4. Task 3: McDonald's 2003-2009 Strategy 4.1 McDonald's Dynamic Strategy 4.2 Strategies Comparison

5. Task 4: McDonald's Competitors 5.1 Wendy's 5.2 Jack in the Box 5.3 Sonic

6. References

7. Bibliography

1. Introduction

1.1 History of McDonald's

The first McDonald's was inaugurated by the McDonald's brothers in 1948, constituting itself as the first local in the history of the quick service of foods, in San Bernardino, California (U.S). They offered quick food, soon they reached a high level of sales and although the menu was limited the success that is to say previously prepared food and served to high speed. Without a doubt the base of its success was in substituting the conventional china that you/they used the rest of restaurants, for the paper bags. It was then when the supplier of the shaking machine shake, Ray Kroc, surprised by the quantity of "Multi-mixers" requested, it proposed the opening of new restaurants. This way in 1955 the first local of the Corporation was inaugurated in charge of Ray Kroc. During the 50´s and the 60´s, Ray's managerial team Kroc established the successful philosophy of the system of the company: Quality, Service, Cleaning and Value. At the moment this Franchise possesses more than 25.000 establishments in 117 countries and five are the continents in which the Golden Arches run off with, number that was increased more with the recent opening of 3.000 local during 1999. Although McDonald's offers its clients a standard menu in its entire local, it is common that these menus combine with special products that are developed in



References: Gould, W. (1996). McDonald 's. London, Cherrytree Books. Kotler, P. (2005). Principles of marketing. Harlow, Financial Times Prentice Hall. Kotler, P. and G. Armstrong (2008). Principles of marketing. Upper Saddle River, NJ, Pearson/Prentice Hall. Kotler, P. and K. L. Keller (2009). Marketing management. Upper Saddle River, NJ, Pearson/Prentice Hall. Kroc, R. and R. Anderson (1987). "Grinding it out : the making of McDonald 's." 218 p., [24] pages of plates. Love, J. F. (1995). McDonald 's : behind the arches. New York, Bantam Books. McDonald 's (2008). "Annual Report. Retrieved September ". http://www.mcdonalds.com/corp/invest/pub/2008_annual_shareholders.html Nachrichten, F Peter, J. P. and J. H. Donnelly (2007). Marketing management : knowledge and skills. Boston ; London, McGraw-Hill Irwin. Phil Lyon, S. T. a. S. S. (2007). "The Ritzer debate continued." http://www.mcspotlight.org/media/reports/silverstone.html Schlosser, E Thomm, R. (1996). Business China : a practical insight into doing business in China. Chatswood, N.S.W., Business & Professional Publishing. Weekly, B. (1994). "McLibel Support Campaign." summary and extracts of court proceedings in High Court case: McDonald 's versus Helen Steel and Dave Morris. Kotler, P. (2005). Principles of marketing. Harlow, Financial Times Prentice Hall. Kotler, P. and G. Armstrong (2008). Principles of marketing. Upper Saddle River, NJ, Pearson/Prentice Hall. Kotler, P. and K. L. Keller (2009). Marketing management. Upper Saddle River, NJ, Pearson/Prentice Hall. Kroc, R. and R. Anderson (1987). "Grinding it out : the making of McDonald 's." 218 p., [24] pages of plates. Love, J. F. (1995). McDonald 's : behind the arches. New York, Bantam Books. McDonald 's (2008). "Annual Report. Retrieved September ". http://www.mcdonalds.com/corp/invest/pub/2008_annual_shareholders.html Nachrichten, F Peter, J. P. and J. H. Donnelly (2007). Marketing management : knowledge and skills. Boston ; London, McGraw-Hill Irwin. Phil Lyon, S. T. a. S. S. (2007). "The Ritzer debate continued." http://www.mcspotlight.org/media/reports/silverstone.html Schlosser, E Thomm, R. (1996). Business China : a practical insight into doing business in China. Chatswood, N.S.W., Business & Professional Publishing. Weekly, B. (1994). "McLibel Support Campaign." summary and extracts of court proceedings in High Court case: McDonald 's versus Helen Steel and Dave Morris.

You May Also Find These Documents Helpful

  • Good Essays

    Mkt 421 Week 1 Paper

    • 673 Words
    • 3 Pages

    References: Kotler, P. & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Prentice-Hall. Available from the University of Phoenix eBook Collection.…

    • 673 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    New Product Launch Part II

    • 2923 Words
    • 12 Pages

    Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.…

    • 2923 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Kotler, P., & Keller, K.L. (2012). Marketing management (14th ed.). :Upper Saddle River, NJ: Pearson Prentice Hall.…

    • 3427 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    Kotler, P., & Keller, K. L. (2011). Marketing Management (14th ed.). Upper Saddle River, NJ: Prentice Hall.…

    • 1240 Words
    • 6 Pages
    Better Essays
  • Good Essays

    MGT 534

    • 2108 Words
    • 18 Pages

    Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.…

    • 2108 Words
    • 18 Pages
    Good Essays
  • Better Essays

    Courage in Marketing

    • 803 Words
    • 4 Pages

    Kotler, P., & Keller, K. (2012) Marketing Management. Upper Saddle River, NJ: Pearson Prentice Hall.…

    • 803 Words
    • 4 Pages
    Better Essays
  • Better Essays

    References: Fancourt, L., Lewis, B., & Majka, N. (2012, January 3). Born in the USA, Made in France: How McDonald’s Succeeds in the Land of Michelin Stars. Knowledge at Wharton. Retrieved from http://knowledge.wharton.upenn.edu/article/born-in-the-usa-made-in-france-how-mcdonalds-succeeds-in-the-land-of-michelin-stars/…

    • 886 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Kotler, P. and Keller, K., (2006). Marketing Management. 12th Ed. New Jersey: Pearson Prentice Hall…

    • 2184 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    References: Kotler, P., & Keller, K. (2009). Marketing Management. (13th ed.). New Jersey: Pearson Prentice Hall.…

    • 1006 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Kotler, P., Keller, K. L. (2012). Marketing Management, 14th edition. Upper Saddle River, New Jersey: Prentice Hall Publishing.…

    • 936 Words
    • 4 Pages
    Better Essays
  • Best Essays

    McDonald’s considered one of the pioneers in the fast food industry, is clearly got many aspects to discuss about which is related to functioning of their business. In this study, PESTEL Analysis was conducted to understand various factors surrounding the environment. The factors are namely Political, Economic, Social, Technology, Environmental and Law. This paper is organized as follows: In the first section, will give an introduction to the History of McDonald’s, Industry Overview and The challenges faced by the industry. In the second section, PESTEL Analysis is used to study some of the various factors that have been happening around McDonald’s. Here we get to see factors faced by the organization on a global basis to have a better insight, and to an extent see how the factors involved with one country may differ with those in other countries. Finally, we see the recommendation that is found based on the analysis and the conclusion gathered. The objective of this paper is to have a detailed study of the various factors affecting McDonald’s, and in what ways the organization can improve to increase their performance with the various environmental factors.…

    • 2839 Words
    • 12 Pages
    Best Essays
  • Better Essays

    An Analysis of McDonalds

    • 6935 Words
    • 28 Pages

    This project analyzes the greatest and most successful fast-food restaurant in the world, McDonald 's. The success of McDonald 's is not by chance. Since its humble beginnings, McDonald 's has taken a number of strategic steps over the years to build its empire not only in America, but also globally. In a way, McDonald 's has been a key factor in not only the rise of the fast-food industry as a whole, but also has played a key factor in American relations around the world. For example, it has been said that countries that have McDonald 's will never go to war with the United States. The analysis includes a deeper look into the business side of McDonald 's, a discussion on the social and ethical issues that McDonald 's holds, and just how this business has played a role in both business, and peace relations with other countries.…

    • 6935 Words
    • 28 Pages
    Better Essays
  • Powerful Essays

    Case Study

    • 2185 Words
    • 9 Pages

    McDonald’s is the world’s largest chain of hamburger fast food restaurants with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.…

    • 2185 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    H&M market

    • 1648 Words
    • 7 Pages

    9. Kotler, P. and Keller, K. (2012).Marketing management (14th Ed). Upper Saddle River, N.J.: Prentice Hall.…

    • 1648 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    new new mcd paper

    • 3913 Words
    • 9 Pages

    McDonalds is easily recognized as the world’s largest chain hamburger fast food restaurant. Serving over 68 million customers across 119 different countries. Now there are over 32,000 different stores worldwide all of which have the “golden arches” a slogan that began in 1968 and has been a prime symbol of McDonalds ever since. Over 1.7 million people are currently employed for the company. The company saw several growth opportunities and were more than willing to take their shot at going global and trying to make the business become a worldwide phenomenon rather than just an American thing. The progress they have made since opening in 1940 as a barbeque restaurant has been remarkable, now having 27.5 billion dollars in revenue each year and profiting 5.5 billion of that. As successful as they are a big key point for them is to keep its focus on emerging markets along with using several other business strategies and not be satisfied with how far they have come to this point.…

    • 3913 Words
    • 9 Pages
    Best Essays