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Mcdonald's Financial Crisis

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Mcdonald's Financial Crisis
Amidst the financial crisis, the inflation rate increased from 2.7 per cent in
1997 to 5.3 percent in 1998 (Syarisa Yanti, 2002). The increase in food prices was the main reason for the rise in the inflation rate, as food items accounted for 34.9 per cent of the weight in the overall Consumer Price Index (CPI) basket. Increase in the prices of controlled imported essential items such as sugar, cooking oil and flour was roughly 20.0 per cent. Among the non-food sub-groups, the price increase for miscellaneous goods and services and medical care and health expenses, had together accounted for 7.5 per cent of the weight in the consumer basket. The second largest sub-group, accounting for
21.1 per cent of the weight in the CPI basket, was

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