The Carl’s Junior “All Natural Burger” commercial features the newest big name in the modeling industry, Charlotte McKinney. It begins with the model, who appears to be naked strutting her way down a crowded city street of a farmer’s market As she is walking she is gathering a tremendous amount of attention, especially from the men in the market. She causes great commotion at the farmers market with all the attention she is attracting. Once she is about halfway down the street she starts talking about how she likes things that are “all natural” which leads in to her introducing the new Carl’s Jr. All Natural Burger. She stops walking down the farmer’s market, lifts up the All Natural burger to her mouth and takes a huge bite out of it. This…
With McDonald’s change to refocus their product lines, they must reevaluate their consumer to understand what the consumer wants, needs, and overall goals. A more health focus consumer base will be more concerned with what they are ingesting into their bodies for fuel and will select restaurants that are aligned with their over goals.…
After receiving several positive responses, it appears that the best time for our meeting will be this Wednesday, February 22 at 6:00 PM. We will meet at the Starbucks located on Dykes Road and Miramar Parkway.…
Since 1876 Budweiser has been an iconic and innovative alcoholic beverage company in America. (Big Buddy) Their advertisements are no different. How many alcohol companies use puppies in their ads? Matt Freeman says "What they understand is that online marketing is more about a compelling and infectious idea rather than a particular technical format or technique." (Budweiser) Numerous companies use different marketing techniques to intrigue us and enhance their product, but what significance does the use of pathos, ethos, and rhetorical appeals have?…
What makes certain commercials better than others? The key to making an advertisement that stands out to all audiences is to make them understand the purpose of the TV ad, while making it interesting. Most aspects of today’s commercials include catchy tunes, interesting storylines, famous mascots, and logos that catch our eye and make us want more. Six Flags commercials include all of these. Many people have seen a Six Flags commercial before and are able to recognize it even without physically looking at the TV. Why is this? Six Flags commercials include all the key points in engaging an ad to all…
The last hundred years in America and abroad, the farm and food production industry has revolutionized and been expanded past recognition of the simple entity it once was. It has been studied that the majority of food at the store, though seemingly varitous, is distributed by only a handful of monopoly companies (Food Inc.: great movie, it is eye-opening to the food industry). The result is that exotic, foreign food items are normal commodities to the middle-class (and above) diet. The implications of this new system of food production, transportation, and commercial resale has raised questions and inspired a local food promoting movement to combat such practices. Main goals of these “Locavores”…
Have you ever seen a Coca-Cola ad and immediately had a strong desire to drink one? The Coca-Cola Company has been very strong in the advertisement department over the years and has made many sales on impulse alone. The most recent one being the "Share a Coke, which emphasizes that people should not only buy one, but purchase another to share with someone else. While this one is strong, one in particular that always makes me think to buy an ice cold Coca-Cola is when Winter comes around and they start using Santa Claus to advertise. It is really memorable for me since as a child I would always see Santa on a billboard or side of a bottle and think to myself, "Wow, even Santa Claus likes Coke!" The strongest version of this ad in recent times…
Most people are visual and many organizations use graphics in advertisement or communication to relay information with the public. However, just like a fast food advertisement showcasing a delectable burger stacked with perfect vegetables and mouthwatering (animal of your choice) is not ‘exactly’ what you get, but a representation of the included ingredients. Not only is this one way honesty and integrity is misrepresented, but the same is done with graphs in the media, especially concerning political parties and the supposed media’s affiliation when comparing their favored with the opposing party. Some prime example would be misrepresentation with America’s unemployment rate, and when this information is poorly and intentionally designed to…
Coca-Cola Executive Ira Herbert sent out a letter to Richard Seaver urging Grove Press Inc. to immediately end their use of the slogan "It's the real thing," which Coca-cola claimed rightfully belonged to them. Seaver responded to the letter by stating the company recognized Coca-Cola's reasons as to why they should stop the use of the slogan; however, Seaver employs satire/irony, allusions and a condescending tone to assert the fact that Grove Press Inc. will not render their privilege to use the phrase, "It's the real thing."…
A lot of people don't have much time to make their own food or go to a healthy…
Before businesses decide to put warning labels on suary drinks, they need to think of their options. Some say that is a killer and others say what gives, but I don’t think that people understand what sugary drinks can do to you. There are two sides of opinion that need to be addressed, YES warning labels should be placed on sugary drinks and NO they shouldn’t. I strongly believe that warning labels should be placed on sugary drinks for specific reasons.…
The interactive media of the Matching Excess and Need for Stability (MEANS) website networks thousands of pantries in 24 states in the US to save surplus food and redirect them to the needy.…
Aristotle once defined rhetoric as “an ability, in each particular case, to see the means of persuasion” or in a simpler term, “persuasion.” The use of rhetoric dates back centuries all the way to ancient Greece. Rhetoric is simply used for everyday communication. It can be defined by three concepts: Logos, Ethos, and Pathos. Logos, Ethos and Pathos is explained in simpler terms as text, author, and audience. These concepts are the back bone of modern day rhetoric and are used to strengthen a rhetorical situation or argument. Rhetoric in turn fuels the concept of critical thinking or analyzing that are useful tools to help determine the validity and soundness of Rhetorical situations. In a glance, critical thinking is the act of identifying…
Society today is one big melting pot. People bring their customs and cultural traditions and it conglomerates with others creating these norms we follow. We live by, what time has created over time, a status quo, or social rights and wrongs. In the passage, Eating with Your Hands, the author opens the topic about etiquette, one of the major social controversies. She talks about why some foods are only acceptable to be eaten with proper utensils while others can be “finger food”. It’s true—but why is that a known rule? And why is it frowned upon? The passage has some background history of people groups within certain countries eating food with their hands, and how it almost gives an individual a better sense of what he or she is eating. The author brings up how it’s the meeting of the soul and the skin; whereas silverware places a distance between you and your…
We have recently been studying the McDonalds advertisement where they have stated that they are helping Aussie families and the future sports stars of tomorrow. They tell us that they are hand in hand with Australian families, but they only say that because they want more families to go to their local McDonalds store. But are they really helping the sports stars. Yes of course they are but they aren’t really helping out as much as they say. Yeah they do sponsor teams but really I am sure that they only do it for the advertisement on the jerseys.…