Mcdonalds Industry Analys
Macdonald’s
Industry:
McDonalds is the leader of the industry with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day.
McDonalds, with headquarters in the United States, opened First store in 1940 by the McDonald brothers.
The Industry is the Global Food Service. The Industry is at mature stage of its cycle in US. This is demonstrated by the low average growth rate about 4%-6%. * Combined annual revenue of about $120 billion * Industry is highly fragmented: the top 50 companies hold 25% of sales * The industry is highly labor-intensive: the average annual revenue per worker is just under $40,000 * Most fast-food restaurants specialize in a few main dishes * Restaurants include national and regional chains, franchises, and independent operators * Most fast-food restaurants use a POS (point of sale) system to take orders from drive-thrus and the register
Product Segments in Fast-food Services are: * Full-service * Limited-service * Burger Segment * Sandwiches * Pizza/pasta * Chicken * Mexican * Etc.
Economic Factors affecting Industry * How does a Recession affect the limited-service restaurant industry? * As a general rule, when disposable personal income is tight, fast food restaurants fare better than their casual and high end cousins because people will shift their purchases downward. * The best recession survival plan is having a well-advertised $Dollar menu and tight cost controls in place.
* Banks have an injection of capital and are being urged by the government to make loans. * More stringent rules on obtaining loans from banks to make much need expansions or updates. . * Social Factors * The fast food industry pays close attention to what the society wants and needs. * Must add value by being affordable and of consistent quality. * Menus with a vast variety
Industry:
McDonalds is the leader of the industry with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day.
McDonalds, with headquarters in the United States, opened First store in 1940 by the McDonald brothers.
The Industry is the Global Food Service. The Industry is at mature stage of its cycle in US. This is demonstrated by the low average growth rate about 4%-6%. * Combined annual revenue of about $120 billion * Industry is highly fragmented: the top 50 companies hold 25% of sales * The industry is highly labor-intensive: the average annual revenue per worker is just under $40,000 * Most fast-food restaurants specialize in a few main dishes * Restaurants include national and regional chains, franchises, and independent operators * Most fast-food restaurants use a POS (point of sale) system to take orders from drive-thrus and the register
Product Segments in Fast-food Services are: * Full-service * Limited-service * Burger Segment * Sandwiches * Pizza/pasta * Chicken * Mexican * Etc.
Economic Factors affecting Industry * How does a Recession affect the limited-service restaurant industry? * As a general rule, when disposable personal income is tight, fast food restaurants fare better than their casual and high end cousins because people will shift their purchases downward. * The best recession survival plan is having a well-advertised $Dollar menu and tight cost controls in place.
* Banks have an injection of capital and are being urged by the government to make loans. * More stringent rules on obtaining loans from banks to make much need expansions or updates. . * Social Factors * The fast food industry pays close attention to what the society wants and needs. * Must add value by being affordable and of consistent quality. * Menus with a vast variety