Mcdonalds International Business
Mcdonalds
Mcdonald’s are Multinational company who have expanded dramatically.. They are a company who’s policy is based on globalisation, by the fact that Macdonald’s and its franchises growth is remarkable they have over 21000 restaurants in over 101 countries, and territories in all parts of the world including Argentina, Cuba, Singapore India. and worldwide sales exceeded $30 billion dollars and the net income crossed 1.5 billion
Mcdonalds have achieved their recognition and status by being successful, with success comes a reputation for professionalism.
Since opening there first restaurant in the UK in Oct 1974, in the UK alone Macdonald’s have opened 731 restaurants by the end of 1996, with an investment of over 1 billion Pounds.
From a worldwide perspective , by 1994 Macdonald’s had opened 15000 restaurants in 79 countries and had got a major sponsorship deal by sponsored the world cup in 1994. By the end of 1996 Macdonald’s growth had continued at a record setting pace with over 21,000 restaurants in 101 countries.
McDonalds also hopes to develop 100 new sites In Beijing and 400 more across China.
The recognition of the barriers they faced with cultural differences was a major task McDonalds took on. The Process of Acculturation , how would the company fit in to the culture. This is a process of adjusting and adapting to a specific culture other than ones own culture. International business will act as a change agent by introducing new products, ideas or practices, e.g. for example in a 10 year period the international portion of McDonalds sales grew from 13 - 23 %. In markets like Taiwan , the entry of McDonalds and other food dramatically changed eating habits of the younger.
McDonald’s knew that in certain countries they had to adopt to the cultures and overcome the barriers that were put in front of them. McDonalds realised that they had to take into consideration local tastes and concerns when designing their buildings,
Mcdonald’s are Multinational company who have expanded dramatically.. They are a company who’s policy is based on globalisation, by the fact that Macdonald’s and its franchises growth is remarkable they have over 21000 restaurants in over 101 countries, and territories in all parts of the world including Argentina, Cuba, Singapore India. and worldwide sales exceeded $30 billion dollars and the net income crossed 1.5 billion
Mcdonalds have achieved their recognition and status by being successful, with success comes a reputation for professionalism.
Since opening there first restaurant in the UK in Oct 1974, in the UK alone Macdonald’s have opened 731 restaurants by the end of 1996, with an investment of over 1 billion Pounds.
From a worldwide perspective , by 1994 Macdonald’s had opened 15000 restaurants in 79 countries and had got a major sponsorship deal by sponsored the world cup in 1994. By the end of 1996 Macdonald’s growth had continued at a record setting pace with over 21,000 restaurants in 101 countries.
McDonalds also hopes to develop 100 new sites In Beijing and 400 more across China.
The recognition of the barriers they faced with cultural differences was a major task McDonalds took on. The Process of Acculturation , how would the company fit in to the culture. This is a process of adjusting and adapting to a specific culture other than ones own culture. International business will act as a change agent by introducing new products, ideas or practices, e.g. for example in a 10 year period the international portion of McDonalds sales grew from 13 - 23 %. In markets like Taiwan , the entry of McDonalds and other food dramatically changed eating habits of the younger.
McDonald’s knew that in certain countries they had to adopt to the cultures and overcome the barriers that were put in front of them. McDonalds realised that they had to take into consideration local tastes and concerns when designing their buildings,