Mcdonalds Quality Process Matrix
mcdonalds quality process matrix( customisation, flexibility, delivery, reliability, quality, cost)
When looking at the quality of McDonalds in terms of the customization, we can understand that it sits on a high level on the product process matrix. McDonalds’ offer a range of healthy products in conjunction with their less ‘healthier menu’ weather it be breakfast, lunch or dinner. For instance a customer going to McDonalds for breakfast who was interested in choosing a light meal such as a light option such as cereal is able to do so or a customer wanting a big meal such as a big breakfast or mcmuffin could do so also. McDonalds have also added light options such as salads to their lunch menus. A mother who was weight conscious would not only be able to choose a variety of burgers and happy meals for her children, but she would also be able to purchase a salad for herself (Sancharan, 2009). Mcdonalds also allow customisation in their combos, a customer has the choice of upsizing their meals to a large burger, chips and drink for a low cost. Furthermore this is able these different combos Mcdonalds offer allow customers more then one option on their different combos depending on the individuals level of hunger. Consequently with this level of variety in food choices McDonalds are able to meet the needs of children, families, health conscious consumers and so fourth allowing them to maximize customer satisfaction.
Mcdonalds offer a lower level of consistency , they do provide consistency in terms of the way they assemble their burgers, salads, the way they do their ordering process and so fourth. They have consistency amongst their patties, lettuce, tomatoes, sauces, buns and the list goes on. However they are always producing their product to meet the needs of the customer. McDonalds offer a high level of flexibility in their finished product. Customers are able to choose various ingredients that they can have or not to have inside their burgers. A customer
When looking at the quality of McDonalds in terms of the customization, we can understand that it sits on a high level on the product process matrix. McDonalds’ offer a range of healthy products in conjunction with their less ‘healthier menu’ weather it be breakfast, lunch or dinner. For instance a customer going to McDonalds for breakfast who was interested in choosing a light meal such as a light option such as cereal is able to do so or a customer wanting a big meal such as a big breakfast or mcmuffin could do so also. McDonalds have also added light options such as salads to their lunch menus. A mother who was weight conscious would not only be able to choose a variety of burgers and happy meals for her children, but she would also be able to purchase a salad for herself (Sancharan, 2009). Mcdonalds also allow customisation in their combos, a customer has the choice of upsizing their meals to a large burger, chips and drink for a low cost. Furthermore this is able these different combos Mcdonalds offer allow customers more then one option on their different combos depending on the individuals level of hunger. Consequently with this level of variety in food choices McDonalds are able to meet the needs of children, families, health conscious consumers and so fourth allowing them to maximize customer satisfaction.
Mcdonalds offer a lower level of consistency , they do provide consistency in terms of the way they assemble their burgers, salads, the way they do their ordering process and so fourth. They have consistency amongst their patties, lettuce, tomatoes, sauces, buns and the list goes on. However they are always producing their product to meet the needs of the customer. McDonalds offer a high level of flexibility in their finished product. Customers are able to choose various ingredients that they can have or not to have inside their burgers. A customer