McDonalds Strategy
McDonalds Strategy
McDonalds Strategy According to the McDonalds 2010 annual report, the company continues to remain in a good position for success because McDonalds applies the “plan to win” strategy (McDonalds, 2010-2014). The concept behind the “plan to win” strategy is not for McDonalds to be the biggest fast food chain but for the company to be the best fast food chain (McDonalds, 2010-2014). The plan to win strategy focuses on the core drivers of the business. The strategy utilizes the five P’s, which are price, people, promotion, place, and product (McDonalds, 2010-2014). This approach helps the company to focus on the right priorities to keep their brand relevant and meet the evolving needs of their customers. The “Plan to Win” strategy is combined with the company’s competitive advantages of convenience, menu variety, geographic diversification, and system alignment, which drives long-term sustainable growth (McDonalds, 2010-2014). The strategy has served McDonalds very well over the last eight years and the company will continue to utilize the “Plan to Win” (McDonalds, 2010-2014). In 2010, McDonalds in the United States had a 3.8 percent in their sales, compared to prior years, which had a lower sales percentage (McDonalds, 2010-2014). The McDonalds operating income increased to $7.5 billion in 2010 compare to the $6.8 billion in 2009 (McDonalds, 2010-2014). Wendy’s utilizes a long-term growth strategy where menu innovation plays an important role. Wendy’s hopes to utilize their strategy to win the battle against McDonalds and other competitors, which will put Wendy’s at the top of the list (Wendy 's International, LLC, 2014). The company is trying to differentiate the menu from McDonalds and other competitors by having insisting on premium, healthier, top products such as the Wendy’s Garden Sensation Salads and Bacon Portabella melt on Brioche (The Motley Fool, 1995-2014). The one problem I see as an issue for Wendy’s is that there
McDonalds Strategy According to the McDonalds 2010 annual report, the company continues to remain in a good position for success because McDonalds applies the “plan to win” strategy (McDonalds, 2010-2014). The concept behind the “plan to win” strategy is not for McDonalds to be the biggest fast food chain but for the company to be the best fast food chain (McDonalds, 2010-2014). The plan to win strategy focuses on the core drivers of the business. The strategy utilizes the five P’s, which are price, people, promotion, place, and product (McDonalds, 2010-2014). This approach helps the company to focus on the right priorities to keep their brand relevant and meet the evolving needs of their customers. The “Plan to Win” strategy is combined with the company’s competitive advantages of convenience, menu variety, geographic diversification, and system alignment, which drives long-term sustainable growth (McDonalds, 2010-2014). The strategy has served McDonalds very well over the last eight years and the company will continue to utilize the “Plan to Win” (McDonalds, 2010-2014). In 2010, McDonalds in the United States had a 3.8 percent in their sales, compared to prior years, which had a lower sales percentage (McDonalds, 2010-2014). The McDonalds operating income increased to $7.5 billion in 2010 compare to the $6.8 billion in 2009 (McDonalds, 2010-2014). Wendy’s utilizes a long-term growth strategy where menu innovation plays an important role. Wendy’s hopes to utilize their strategy to win the battle against McDonalds and other competitors, which will put Wendy’s at the top of the list (Wendy 's International, LLC, 2014). The company is trying to differentiate the menu from McDonalds and other competitors by having insisting on premium, healthier, top products such as the Wendy’s Garden Sensation Salads and Bacon Portabella melt on Brioche (The Motley Fool, 1995-2014). The one problem I see as an issue for Wendy’s is that there
References: Wendy 's International, LLC. (2014). | News | About Wendy 's. Retrieved from http://ir.wendysarbys.com/phoenix.zhtml?c=67548&p=irol-newsArticle&ID=1535337 McDonalds. (2010). Company Profile :: AboutMcDonalds.com. Retrieved from http://www.aboutmcdonalds.com/mcd/investors/company_profile.html McDonalds. (2010). 2010 Annual Report. Retrieved from http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/C-%5Cfakepath%5Cinvestors-2010-annual-report.pdf The Motley Fool. (1995). How Wendy 's Plans to Take Over the Burger Market. Retrieved from http://www.fool.com/investing/general/2013/12/14/how-wendys-plans-to-take-over-the-burger-market.aspx