Mcdonalds Strategy Audit
Introduction
History
McDonald’s stock symbol is MCD and their codes are: SIC-5812 and NAICS-722211. As of March 1, 2011, the stock price was $74.89. The range in the last year has been from $63.43 to $80.34, so the current price is on the high end. [1]
McDonald’s, founded in 1948, formed its first corporation in Illinois in April of 1956. As we all know, McDonald’s is in the food service industry. If you go in the store, you will find burritos, hashbrowns, McMuffins, sausage biscuits, hamburgers and cheeseburgers, fish sandwiches, several chicken sandwiches, chicken nuggets, chicken strips, chicken wraps, French fries, salads, shakes, sundaes, soft serve cones, pies, cookies, soft drinks, coffee, smoothies, apples, and milk for kids meals. In 1990, they decided to go with the fad and go green! They cut down on paper costs dramatically and “during the 1990s alone, we eliminated 300 million pounds of product packaging by redesigning and reducing materials.” [2] This shows the world that not only do they want to make our stomachs happy, but they truly are working to make the world a better place. By the end of last year, the company, “had a total of 32,737 restaurants in 117 countries, including 26,338 that were franchised or licensed, and 6,399 operated by Co.” [2]
“McDonald’s is committed to offering quality at an affordable price. We’re also committed to the well-being of our customers. We work together with our employees, franchisees and suppliers to serve a balanced array of quality food products and provide the information needed to make individual choices.” [6] With that said, let’s look at some of the organizational challenges McDonald’s is facing.
Current Organizational Challenges During this time in our economy we have all seen the unemployment rise dramatically and people take pay cuts. One of McDonald’s increasing organizational challenge is number of people who can’t afford to eat out, even at a fast food place. Many people who used
History
McDonald’s stock symbol is MCD and their codes are: SIC-5812 and NAICS-722211. As of March 1, 2011, the stock price was $74.89. The range in the last year has been from $63.43 to $80.34, so the current price is on the high end. [1]
McDonald’s, founded in 1948, formed its first corporation in Illinois in April of 1956. As we all know, McDonald’s is in the food service industry. If you go in the store, you will find burritos, hashbrowns, McMuffins, sausage biscuits, hamburgers and cheeseburgers, fish sandwiches, several chicken sandwiches, chicken nuggets, chicken strips, chicken wraps, French fries, salads, shakes, sundaes, soft serve cones, pies, cookies, soft drinks, coffee, smoothies, apples, and milk for kids meals. In 1990, they decided to go with the fad and go green! They cut down on paper costs dramatically and “during the 1990s alone, we eliminated 300 million pounds of product packaging by redesigning and reducing materials.” [2] This shows the world that not only do they want to make our stomachs happy, but they truly are working to make the world a better place. By the end of last year, the company, “had a total of 32,737 restaurants in 117 countries, including 26,338 that were franchised or licensed, and 6,399 operated by Co.” [2]
“McDonald’s is committed to offering quality at an affordable price. We’re also committed to the well-being of our customers. We work together with our employees, franchisees and suppliers to serve a balanced array of quality food products and provide the information needed to make individual choices.” [6] With that said, let’s look at some of the organizational challenges McDonald’s is facing.
Current Organizational Challenges During this time in our economy we have all seen the unemployment rise dramatically and people take pay cuts. One of McDonald’s increasing organizational challenge is number of people who can’t afford to eat out, even at a fast food place. Many people who used