Mcdonalds V/S Kfc
Project report
On
Brand Mcdonald’s vs Subway and KFC
By
Dhaval Shah
(2009-2012)
Under the guidance and support of
Ms. Annukaran Majithia
Amity Global Business School Ahmedabad
Acknowledgement
I thank, Ms. Annukaran Majithia for her valuable guidance and suggestions, which were vital inputs towards the completion of the project.
I acknowledge all those, whose guidance and encouragement served as a beacon light and crowned my effort with success.
Lastly, I would like to thank all those who have directly or indirectly helped me complete the project successfully.
Dhaval Shah
Declaration
I, DHAVAL SHAH of BBA VI Semester, studying at Amity Business School, Ahmedabad, hereby declare that this project titled “ANALYSIS OF BRANDING STRATEGIES” has been prepared by me in partial fulfillment of the requirements of the Amity University BBA programme during 2009-2012.
I further declare that this project has not been submitted earlier in any other university or institution for the award of any degree or diploma.
Dhaval Shah
Objectives of the Project
Comparative analysis of the Brand Mc Donald’s against Subway and KFC in India
The Brand Mc Donald is compared to its major competitors like Subways and KFC on the basis of the meals provided by each of them.
The criteria used are the value for money, offers provided, the facilities and the handling of non-vegetarian and vegetarian items.
Materials and Methods
Secondary data is the data that have been already collected by and readily available from other sources. Such data is cheaper and more quickly obtainable than the primary data and may be available when primary data cannot be obtained at all.
The use of secondary data has been done in the project and some magazines are referred such as business today.
Table of Content
Particulars Page
On
Brand Mcdonald’s vs Subway and KFC
By
Dhaval Shah
(2009-2012)
Under the guidance and support of
Ms. Annukaran Majithia
Amity Global Business School Ahmedabad
Acknowledgement
I thank, Ms. Annukaran Majithia for her valuable guidance and suggestions, which were vital inputs towards the completion of the project.
I acknowledge all those, whose guidance and encouragement served as a beacon light and crowned my effort with success.
Lastly, I would like to thank all those who have directly or indirectly helped me complete the project successfully.
Dhaval Shah
Declaration
I, DHAVAL SHAH of BBA VI Semester, studying at Amity Business School, Ahmedabad, hereby declare that this project titled “ANALYSIS OF BRANDING STRATEGIES” has been prepared by me in partial fulfillment of the requirements of the Amity University BBA programme during 2009-2012.
I further declare that this project has not been submitted earlier in any other university or institution for the award of any degree or diploma.
Dhaval Shah
Objectives of the Project
Comparative analysis of the Brand Mc Donald’s against Subway and KFC in India
The Brand Mc Donald is compared to its major competitors like Subways and KFC on the basis of the meals provided by each of them.
The criteria used are the value for money, offers provided, the facilities and the handling of non-vegetarian and vegetarian items.
Materials and Methods
Secondary data is the data that have been already collected by and readily available from other sources. Such data is cheaper and more quickly obtainable than the primary data and may be available when primary data cannot be obtained at all.
The use of secondary data has been done in the project and some magazines are referred such as business today.
Table of Content
Particulars Page
Bibliography: 3.1 History of Subway Fred DeLuca borrowed $1,000 from family friend Peter Buck to start his first sandwich shop on August 28, 1965.