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Mckinsey's 7s Fujitsu

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Mckinsey's 7s Fujitsu
Unternehmensanalyse der Fujitsu Siemens Computers GmbH

Individualbericht von:

Titelseite

Titel

Unternehmensanalyse der Fujitsu Siemens Computers GmbH

Name des Autors: Studentennummer:

Kurs: Learning Arrangement: Unternehmensanalyse (P01_D8)

Name des Dozenten:

Herrn Frank Gerhäuser

Institut:

Fontys Internationale Hogeschool Economie

Studiengang:

International Business Economics

Studienphase:

Propädeutikum

Studienjahr:

2008 – 2009

Ort und Datum der Erstellung:

Anrath, 07. Januar 2008

Zusammenfassung Der, auf einer Situationsanalyse der Fujitsu Siemens Computers GmbH (im Folgenden kurz: FSC) basierende, Bericht wurde im Rahmen des Learning Arrangement Unternehmensanalyse (P01_P8) angefertigt. Dem zu analysierenden Unternehmen sind Schwachstellen aufzuzeigen, die durch, vom Studenten erstellte Strategien eliminiert werden können. Diese Strategien sind Möglichkeiten zur Optimierung des Projektunternehmens. Es ist eine Unternehmensanalyse mit Hilfe einer internen Analyse, einer externen Analyse, sowie einer strategischen Analyse anzufertigen. Die interne Analyse beinhaltet Informationen die das Unternehmen intern charakterisieren und diese werden mit dem 7-S-Modell McKinsey zusammengetragen. Die Resultate des internen Analyseteils weisen die Stärken und Schwächen des Unternehmens auf. Die externe Analyse beinhaltet eine Wettbewerbsanalyse nach Porters Fünf-Kräfte-Modell, die die beeinflussbare Mikroumwelt FSC’s darstellt, sowie eine STEP Analyse, die die kaum beeinflussbaren Faktoren von FSC’s Makroumwelt darstellen. Die Resultate dieses Analyseteils weisen die Möglichkeiten und Bedrohungen auf, die das Unternehmen extern beeinflussen. Die strategische Analyse beinhaltet eine SWOT Analyse, die die wichtigsten Stärken, Schwächen, sowie Möglichkeiten und Bedrohungen auflistet. In der darauffolgenden Key-Issue Matrix werden die Punkte der SWOT Analyse einander gegenübergestellt um FSC mögliche Strategievorschläge

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