Mdi - the Washing Machine
Abstract 2 Introduction 3 Influence 4 THE WASHING MACHINE 5 The evolution of the modern Washing machine 5 Benefit and Value 8 Influencers 9 Consumer Behaviour 10 Design 10 Shape 11 Colour and Generational issues 12 Innovation Challenges 13 Branding 15 Target Market 15 Differentiation 16 Brand Appeal 16 Conclusion 17 Bibliography 18
Abstract
The paper introduces the concepts of MDI and reviews how Marketing Innovation and design have influence the present day washing machine.
It traces the invention, innovation and design changes over the product life cycle and analyses various influences that have altered the design colour, shape and functionality of the washing machine.
Brand and the impact of branding are introduced and how the largest manufacturer of washing machines in the US manages brand identify, brand appeal, target markets and innovation.
Introduction
Management of Innovation and new product development requires expertise in the areas of finance, manufacturing, human resources, marketing, business strategy, technology, legal, strategic management and other pursuits. Trott (2008) “Innovation and Product Development is a management process”.
Marketing is about understanding the need for consumers and then creating product and services that best suit their need. The innovation comes about by finding the best product /services that suits that need.
The washing machine, an appliance taken for granted today in many households but origins traces back to prehistoric times. Man’s quest for hygiene led to the evolution of washing technique which initially was mainly performed by women in a laborious and degrading process.
The innovative nature of man lead to the quest to improved methods of washing clothing and reduce the burden on women leading to the invention of the washing machine and the subsequent development of the appliance that can be found in most households today. The changes in the washing machine over
Abstract
The paper introduces the concepts of MDI and reviews how Marketing Innovation and design have influence the present day washing machine.
It traces the invention, innovation and design changes over the product life cycle and analyses various influences that have altered the design colour, shape and functionality of the washing machine.
Brand and the impact of branding are introduced and how the largest manufacturer of washing machines in the US manages brand identify, brand appeal, target markets and innovation.
Introduction
Management of Innovation and new product development requires expertise in the areas of finance, manufacturing, human resources, marketing, business strategy, technology, legal, strategic management and other pursuits. Trott (2008) “Innovation and Product Development is a management process”.
Marketing is about understanding the need for consumers and then creating product and services that best suit their need. The innovation comes about by finding the best product /services that suits that need.
The washing machine, an appliance taken for granted today in many households but origins traces back to prehistoric times. Man’s quest for hygiene led to the evolution of washing technique which initially was mainly performed by women in a laborious and degrading process.
The innovative nature of man lead to the quest to improved methods of washing clothing and reduce the burden on women leading to the invention of the washing machine and the subsequent development of the appliance that can be found in most households today. The changes in the washing machine over
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