media

Within a social structure, there are many factors that influence how individuals view others and themselves. As an example, an individual's social class, cultural beliefs, and commitment to religion will influence how that person functions within a social structure. While all of these factors and many more control the way we function within society, the most power influence is the media. With the ability to impact our everyday lives, the media determines how people perceive social norms, values, and morals. Whether it is the morning newspaper, the radio while driving to work, or the weekend trip to the movies, the media influences almost every aspect of our lives.Therefore a real question can be asked: "Does the media wield too much power in our lives?". We will first explain who command the media and what is the reason that incite them to do so ,then present how and by which means do media take control of people's mind and finally we will highlight the effect of all sorts of media on masses. some countries the media is controlled exclusively by large companies; in other it is the government that has this control. Often, in war situation, one of the first casualities is the media, which is seized by one group or another. This gives some support to the idea that the media is a source of power and control.
Whoever controls the media also has ultimate control over what is published or broadcasted and what is omitted. They can also add a certain prejudice or bias to their coverage of certain news stories depending on their own feelings about the matter. This is not a new problem, although the issue is perhaps more pressing now that the Internet and play-TV have enabled these messages to be disseminated even further.
However, we should remember that readers have their own ideas and opinions. You can control what is printed but you cannot control the opinions of your readers. I think the only positive here is that, nowadays, people seem to be much more cynical about what they read in the press or hear on the television. In particular, when it comes to the tabloid press, peopleknow that they have to take what they read with a grain of salt. In other words, they read knowing they may be being lied to. perhaps it is even greater concern that we have become so accepting of this form of censorship.
The only thing that can be done to alter this situation is for the government to regulate the industry so that there is no longer a monopoly on media ownership. This also means that they have to allow and support a totally free press, even if this means the government may be criticised or ridiculed within its pages.