This theory deduces that moral force and leadership dictate social attitudes . The easiest was to dehumanise the enemy and influence the moral beliefs of society is to use racism. Historian Phillip Knightley argued that the government promotion of “blind hatred” directed at the ‘Charlie Cong’ provided no distinguishing between the South Vietnamese and the North Vietnamese. Knightley argued that this was a disastrous policy that undermined public support in the Tết Offensive as all Vietnamese became known as “dinks”, “slants”, or “gooks” . The motive to liberate the South Vietnamese was thus lost as the morality of attitudes towards the South Vietnamese degenerated. RAND researcher Bernard Schwarz asserted that the Tết Offensive did not lessen public opinion against the war but only towards government policy . Schwarz’s use of polling data discredited the ‘Television war’ postulate as he found no relationship between media reporting and the decline of public …show more content…
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