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Media and Business in Jordan

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Media and Business in Jordan
Arab Societies Final Report Jordan Media and its implications on international business By: Dave Kiersnowski

When King Abdullah II acceded to the throne in 1999, he heralded technology as a valuable tool to prompt the resource-deficient country of Jordan, and accelerate the growth of the IT sector. This Penetration and growth helped build a generation of tech-savvy youth who used the Internet as a means to develop the country. This made Jordan now home to one of the most advanced telecommunications sectors and one of the biggest communities of technology-related business in the region.

Organizations, whether in Jordan or the Middle East, use video as a means of communication nowadays, and in the near future, the number of organizations who will conform to this is expected to rise significantly. Many companies have already seen the benefits of using video communication, first hand, at work. This includes the reduction of travel expenses and easier access to staff and clients at all times. This trend is supported by an increase in the number of employees using their smart phones and devices as they conduct business functions. About 90% of the employees in the region agree that a video-enabled organization could sway their decision to accept a job over a company that has not invested in business-class video communications. Also, about 40% of young executives feel that business-class video could provide a competitive advantage, since it would enable teams to collaborate more closely and effectively. Also, with greater reliance on the internet as a means of news consumption, many news websites have surfaced during the past decade. The readership of online news now exceeds that of printed newspapers, according to Alexa.com. The two most widely read news websites are Jfranews.com and Garaanews.com, which rank 6th and 10th respectively among the most visited websites in the country (In Focus).

Social media has played a key role in the


Cited: n.d. Web. 10 Nov. 2013. Baslan, Dina, and Rana Sweis. "Mapping Digital Media: Jordan." Open Society Foundations, 10 Oct. 2013. Web. 1 Dec. 2013. "Facebook in the Arab Region." Arab Social Media Report, n.d. Web. 10 Nov. 2013. Journal of Software Engineering and Applications, 2011, 4, 350-355 doi:10.4236/jsea.2011.46040 Published Online June 2011 (http://www.SciRP.org/journal/jea)
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