Media and Social Media Campaign

Media and Social Media Campaign for
Cofrad collaboration with
London College of Fashion

London College of Fashion has exclusively teamed up with world renowned mannequin manufacturer Cofrad, to present an exciting new installation located in the heart of Paris.

‘Water is to life what mannequins are to the fashion industry…Essential’

Without each other neither would survive, so we have created a unique sensory experience using digital projections to present a installation of life 's essential elements.

Goals
We aim to amplify the Cofrad brand online via specific social media outlets, carefully timed pop up events, a lavish launch party and Installation.
To reach new audiences and to enhance the Cofrad brand as the voice of authority in the mannequins industry.

Objectives
We aim to implement pop-up mannequins prior to installation to generate buzz in Paris. In regards to raising awareness for the ‘Cofrad for you’ installation we will focus heavily on promoting through social mediums
We will plan and launch the installation with a successful event exclusively for press, media, clients, and industry professionals
Ultimately we want to attract existing and new clients to the new online community and have viable ways to measure success rates for all mediums

Audience
The target audiences we want to attract include opinion formers who are those set trends and influence others, art/fashion enthusiasts, people from creative industry’s,high end fashion designers, and prospective new clients.

Marketing Strategy
There are three parts to the strategy, consisting of:

Social media campaign
Media campaign
Media stunt

We have carefully selected appropriate outlets, and the most effective way to enable us to generate a mass amount of attention around the installation.
Through social media it is important to create a buzz and a buildup to the installation but also leave a lasting impression behind for the Cofrad brand to build upon.

Social

Links: on all social media sites for registration Event created on Facebook and Twitter to build buzz July/August – Final Push and Details Run Facebook Ad Campaign Twitter hash-tag for events Final details and increasing buzz on Facebook, Twitter, Pinterest Final venue details locked in Reach out to all attendees with details to build excitement. The purpose of our Media and Social Media campaign is to generate and sustain as much positive publicity and awareness for our event in Paris. Through this exposure we hope to gain new clientele for Cofrad and strengthen existing relationships for them with a high quality event.