This overview of trends and issues concerning young people and the media is based on a broad review of existing print and electronic sources, interviews with child media experts from different regions, and analysis of InterMedia’s surveys in transitional and developing countries. The trends and issues highlighted here—from young people’s media options and behavior, to the quality and influence of media aimed at them—all point to the need for more effective use of the vast positive potential of mass media and new technologies to advocate for, and enrich the lives of, children and young people worldwide.
Children/Young People & Media in the World Today
Approximately one-third of the world’s population is made up of 2 billion young people under 18.
They make up half the population in the least developed nations; less than a quarter in the most industrialized ones. Their challenges range from basic survival to discrimination and exploitation.
Moreover, there are myriad differences in cultures, traditions and values.
Nevertheless, children and youth everywhere share some universal traits. They are fundamentally more optimistic, more open and curious than their adult counterparts. Increasingly, children are