This has the effect of increasing partisan politics. Partisan politics are dividing our country instead of uniting. “In Partisan elections, the most powerful cue provided by the political environment is the candidate’s membership in a political party.” (Rahn, 472-496). This has the effect of potentially electing unqualified members to positions of power. When the media isn’t trusted, voters will vote based of the political party and not the individual. “I predict that partisan voting will be greater among those who distrust the media. An analysis of 2004 presidential voting is consistent with this prediction.” (Ladd,581). The study illustrates that media influence can have negative effects on the political process. It is important to understand the media’s
This has the effect of increasing partisan politics. Partisan politics are dividing our country instead of uniting. “In Partisan elections, the most powerful cue provided by the political environment is the candidate’s membership in a political party.” (Rahn, 472-496). This has the effect of potentially electing unqualified members to positions of power. When the media isn’t trusted, voters will vote based of the political party and not the individual. “I predict that partisan voting will be greater among those who distrust the media. An analysis of 2004 presidential voting is consistent with this prediction.” (Ladd,581). The study illustrates that media influence can have negative effects on the political process. It is important to understand the media’s