Media Convergence in Toy Story
3rd CAV UVIC
2012
Media Convergence
This is a research about the media convergence applied to Toy Story. It has been carried out for the subject Media Convergence, in the faculty of Business and Communication in the University of Vic.
Author: Tania Sar Piñeiro
Professor: Ruth S. Contreras Espinosa
Media Convergence UVIC
Faculty of Business and Communication tania.sar@uvic.cat Contents 1. Introduction 3 2. Media Convergence in Toy Story 4 1. Case of study 4 2. Platforms 13 3. Consumers 19 4. Conclusions 19 5. Bibliography 20
1. Introduction
In this investigation we will study the case of the media convergence in Toy Story. I have chosen this film for his importance and success in Pixar, that how we will see, it get arrive to different platforms.
We begin by explaining the general history of the film if anyone has not seen, or do not remember exactly what’s his argument. We will also review the characters and their importance in the film.
Continue this research explaining how the story varies on different platforms and what sights are.
We will describe who are their principal audiences and consumers. We will study how this audience cans amplify Toy Story.
This study will give way to the conclusions about our case of study, and we will see how the media convergence affects to the film.
2. Media Convergence in Toy Story 1. Case of study
FILMS
Toy Story (1995) is the Pixar film, directed by John Lasseter (Los Angeles). Toy Story was the first film tape film history entirely created with digital animation effects. The film won two awards including Oscars (best original song and best soundtrack) plus a nomination at the same ceremony for best original screenplay.
The plot follows the adventures of Andy's toys, as well as being toys are able to speak and live humanized. The story begins when Andy gave him a new toy, Buzz Lightyear at first not aware that it is a toy and thinks it's real space ranger and wants to
2012
Media Convergence
This is a research about the media convergence applied to Toy Story. It has been carried out for the subject Media Convergence, in the faculty of Business and Communication in the University of Vic.
Author: Tania Sar Piñeiro
Professor: Ruth S. Contreras Espinosa
Media Convergence UVIC
Faculty of Business and Communication tania.sar@uvic.cat Contents 1. Introduction 3 2. Media Convergence in Toy Story 4 1. Case of study 4 2. Platforms 13 3. Consumers 19 4. Conclusions 19 5. Bibliography 20
1. Introduction
In this investigation we will study the case of the media convergence in Toy Story. I have chosen this film for his importance and success in Pixar, that how we will see, it get arrive to different platforms.
We begin by explaining the general history of the film if anyone has not seen, or do not remember exactly what’s his argument. We will also review the characters and their importance in the film.
Continue this research explaining how the story varies on different platforms and what sights are.
We will describe who are their principal audiences and consumers. We will study how this audience cans amplify Toy Story.
This study will give way to the conclusions about our case of study, and we will see how the media convergence affects to the film.
2. Media Convergence in Toy Story 1. Case of study
FILMS
Toy Story (1995) is the Pixar film, directed by John Lasseter (Los Angeles). Toy Story was the first film tape film history entirely created with digital animation effects. The film won two awards including Oscars (best original song and best soundtrack) plus a nomination at the same ceremony for best original screenplay.
The plot follows the adventures of Andy's toys, as well as being toys are able to speak and live humanized. The story begins when Andy gave him a new toy, Buzz Lightyear at first not aware that it is a toy and thinks it's real space ranger and wants to