Most people see basketball as a predominant black sport. According to Media Culture of Basketball, in the NBA world we see advertisements day and night about the big time players of the game, and the so-called “MVP”. “The sense of nationalism comes out through the pride of each fan for their sport” (Media Culture of Basketball). People be on social media during the games. They like to post what’s going on during the game. According to Hutchins, Twitter also becomes a branding tool for the athletes and their overall team. If a player think a call was unfair he can tweet about it and this will spark a conversation about the game. Fan look up to professional athletes, if they feel that the call was wrong they are going to let the professional athlete know how they feel. “Black male athletes are seen to be “gifted” due to their body physic, and that because of the biological tendency they can prevail” (Media Culture of Basketball). According to Media Culture of Basketball, the white gaze has put forth into media that the black body is of heroic characteristics and they perform superiorly during athletic performance. The media portrays the other race, white gaze, it is relation to white
Most people see basketball as a predominant black sport. According to Media Culture of Basketball, in the NBA world we see advertisements day and night about the big time players of the game, and the so-called “MVP”. “The sense of nationalism comes out through the pride of each fan for their sport” (Media Culture of Basketball). People be on social media during the games. They like to post what’s going on during the game. According to Hutchins, Twitter also becomes a branding tool for the athletes and their overall team. If a player think a call was unfair he can tweet about it and this will spark a conversation about the game. Fan look up to professional athletes, if they feel that the call was wrong they are going to let the professional athlete know how they feel. “Black male athletes are seen to be “gifted” due to their body physic, and that because of the biological tendency they can prevail” (Media Culture of Basketball). According to Media Culture of Basketball, the white gaze has put forth into media that the black body is of heroic characteristics and they perform superiorly during athletic performance. The media portrays the other race, white gaze, it is relation to white