Media Event Memorandum

student organization Media event memorandum

to: CU Hockey Team Captain

FROM:

SUBJECT: STUDENT ORGANIZATION MEDIA EVENT PROPOSAL

DATE: 12/10/12

UCD HOCKEY CLUB FUNDRAISING INITIATIVE
'Puck-A-Thon: 24 Hours of UC Denver Hockey'
I. Situation:
The University of Colorado, Denver Hockey Club is the first club sports team on the Denver Campus. The team was granted club status by the UCD Office of Student Life. The 2010-2011 Season marked the inaugural season for the ice hockey team who ended with a respectable record of 6-18, playing club teams from Colorado as well as out of state schools. The club is a self-funded and non-scholarship team so players carry the cost of playing. Players had to pay about $1,200 for their first
We will believe this will meet the objectives listed below because we will be doing something unique that will draw attention to the UCD Club Hockey team while also providing back to the community. The proposed event, theoretically titled 'Puck-A-Thon: 24 Hours of UC Denver Hockey' will take place at a local hockey rink. The team will play a single game of hockey of 24 hours. Players will be allowed to take shifts to avoid extreme exhaustion, but there will always be at least 4 members of the team on the ice at a time. We will have smaller events on the UCD campus leading up to this where friends, family, students, faculty, and fans can sponsor a player for 'Puck-A-Thon.' The UCD Hockey Team will keep half of the money collected, while the other half will be donated to an undetermined charity. We also will invite others who want to participate in 'Puck-A-Thon' to join in the game. To play, a donation will be mandatory with a minimum fee attached. Players are encouraged to bring their own equipment, however some equipment will be available on a first come, first serve basis. We are attempting to also obtain sponsorship of the event from local businesses. The businesses will be able to put up their advertising during our events, in exchange for donated prizes that we will be able to give away to those who sponsor the players. Categories will be set up where players will win awards
For the “Puck-A-Thon” there are issues regarding safety of individuals, timing of the games, and management of donations. There are also issues regarding accessibility, attendance, and personal dynamics. Safety issues include injury to players, participants, and staff. If someone were to get injured, there would be the issue of if there will be 24 hour medical staff available. In terms of injuries waivers would be necessary to make sure that the hockey team does not become liable for injuries accrued during the games. Location and availability are the other potential issues with this event. It would need to be confirmed that the hockey rink would be available for a designated 24-hour period. To keep the event and awards to be handed out fair, there will need to be a team of un-bias judges or staff able to analyze the participants and players fairly. As far as money management issues go, someone would need to be keeping track of donations and collections as to not double charge or overcharge someone. The text-donation hotline would need to be reliable and set up through providers as to not overcharge or mislead participants in donating. The final issue that could take place would be the webcast. There would need to be someone monitoring the camera and/or webcast so as to not have blackouts or slow periods. If at periods throughout the event there were no one on the ice, the broadcast would need to be