Media is portraying an facade image by displaying perfection affects, most of the females that are living in the current American society. Media tries to target females because they notice these appealing advertisements about new products so they can feel pleasurable about themselves. Media has the potential to reach every female in our society, it can serve as an important tool. There has been studies done to investigate media impact on female body impact, leading to physical and mental disturbance.
Media make some adjustments on the way models or famous actresses are represented in television, magazines and billboards. Kate Winslet, a famous actress from the movie Titanic. The magazine company had enhanced her photos before they appeared on the cover of GQ magazine. Dylan Jones who is the GQ’s editor said the photos had been “highly styled, buffed, trimmed and altered… to make the subject look as good as humanly possible” (
We Women 2013). Kate told the media and GQ magazine that she was not consulted about the digital alteration made to her photos. Kate was upset with the lengthening of her legs and flattening her tummy, which was airbrushed down to two third of her actual size to make her look like a supermodel. She stated in one her interviews “The retouching is excessive. I do not look like that and more importantly, I don’t desire to look like that”(We Women 2013). Also, the industries are portraying photos of imaginary waistline that are skinny, and look like a surfboard flat but with curves.
Generally the power of advertisement in the media can harm the general public by
making the female wanting to become how the media wants it. The mind of the males are
manipulated