Media Industry
A REPORTSUBMITTED TOWARDS THE PARTIAL FULFILLMENTOF THE REQUIREMENTS OF TWO YEARS FULL-TIME POST GRADUATE DIPLOMA IN (BUSINESS) MANAGEMENT
SUBMITTED BY: PUNIT GUPTA
PROGRAMME: PGPM
ROLLNO: 2K8/PGPM/B20
SESSION: 2007-09
ASIA PACIFIC INSTITUTE OF MANAGEMENT STUDIES
(NEW DELHI)
ACKNOWLEDGEMENT
The feeling of acknowledging something and expressing it in words are two different things altogether. It is our weakness, but we honestly admit that when we truly wish to express our warm gratitude and indebt ness towards somebody concerned, we are always at a loss of words.
We gratefully take this opportunity to express our gratitude and indebtedness to our most able guide Mrs. NIDDHI TANDON for his active interest, timely encouragement, valuable suggestions and unceasing assistance and creative criticism at every stage of this project.
We would like to thank our institute HT MEDIA LTD. for providing us with this opportunity to undertake this project.
KRATIKA SINGH
Table of Contents
Chapter 1. Introduction
1. Backgound
2. Title of the Project
3. Rationale of Study
Chapter II. Objectives & Scope of Study
Chapter III. Review of Literature/Theoretical Perspectives
Chapter IV. Research Methodology
Chapters V, VI, ---- Observations, Data Collection, Analysis, and Interpretation
Chapter Findings
Suggestions
Conclusions
Annextures
Bibliography
INTRODUCTION
Mint is the business daily launched by HT Media Ltd. With the collaboration of the Wall Street Journal which is the most authoritative business daily in the world of newspaper for over 100 year. It is the world’s largest and most respected business news platform.
The purpose behind mint was the robust growth of the
SUBMITTED BY: PUNIT GUPTA
PROGRAMME: PGPM
ROLLNO: 2K8/PGPM/B20
SESSION: 2007-09
ASIA PACIFIC INSTITUTE OF MANAGEMENT STUDIES
(NEW DELHI)
ACKNOWLEDGEMENT
The feeling of acknowledging something and expressing it in words are two different things altogether. It is our weakness, but we honestly admit that when we truly wish to express our warm gratitude and indebt ness towards somebody concerned, we are always at a loss of words.
We gratefully take this opportunity to express our gratitude and indebtedness to our most able guide Mrs. NIDDHI TANDON for his active interest, timely encouragement, valuable suggestions and unceasing assistance and creative criticism at every stage of this project.
We would like to thank our institute HT MEDIA LTD. for providing us with this opportunity to undertake this project.
KRATIKA SINGH
Table of Contents
Chapter 1. Introduction
1. Backgound
2. Title of the Project
3. Rationale of Study
Chapter II. Objectives & Scope of Study
Chapter III. Review of Literature/Theoretical Perspectives
Chapter IV. Research Methodology
Chapters V, VI, ---- Observations, Data Collection, Analysis, and Interpretation
Chapter Findings
Suggestions
Conclusions
Annextures
Bibliography
INTRODUCTION
Mint is the business daily launched by HT Media Ltd. With the collaboration of the Wall Street Journal which is the most authoritative business daily in the world of newspaper for over 100 year. It is the world’s largest and most respected business news platform.
The purpose behind mint was the robust growth of the