Media Piracy
Executive Summary
Disney and the Pirates of the Industry
I. Introduction
As a global company with high interest in both the music and film industries, it is essential that Disney deal with media piracy effectively. With Internet access increasing globally, piracy has the potential to create huge financial losses for Disney. In order to adequately deal with this problem, it is necessary to comprehend the history and evolution of piracy, its impacts on music and film industries, and its effect on the development of innovative business strategies. This brief will address various issues relating to media piracy in order to make insightful recommendations.
II. Factors in the Evolution of Media Piracy
A major issue in business today is the protection of intellectual property. While most nations recognize the right to intellectual property, laws differ from one juridical system to another. One common form of protection for intellectual property is a patent. Another important protection of IP is a copyright. Infringement of copyrights has become a salient issue for many businesses that hold intellectual property. In particular, modern multi-media corporations face the universal challenge of piracy of copyrights on electronic and audio-visual media (See Appendix A.1 – A.6 for more information regarding definitions of these terms).
Soft-printing music and films is a form of piracy that has become widespread due to the Internet boom of recent history (See Appendix A.7). It is considered a copyright piracy and a theft of intellectual property. It is important to distinguish between the different forms of piracy. Offline piracy, in which films and music are illegally distributed through copying or transferring of copyrighted information on physical media, contrasts with online piracy, which is the unauthorized transfer of media files from the internet (Tech Target IT 2005). While both of these are serious challenges to international businesses, the scope of this brief
Disney and the Pirates of the Industry
I. Introduction
As a global company with high interest in both the music and film industries, it is essential that Disney deal with media piracy effectively. With Internet access increasing globally, piracy has the potential to create huge financial losses for Disney. In order to adequately deal with this problem, it is necessary to comprehend the history and evolution of piracy, its impacts on music and film industries, and its effect on the development of innovative business strategies. This brief will address various issues relating to media piracy in order to make insightful recommendations.
II. Factors in the Evolution of Media Piracy
A major issue in business today is the protection of intellectual property. While most nations recognize the right to intellectual property, laws differ from one juridical system to another. One common form of protection for intellectual property is a patent. Another important protection of IP is a copyright. Infringement of copyrights has become a salient issue for many businesses that hold intellectual property. In particular, modern multi-media corporations face the universal challenge of piracy of copyrights on electronic and audio-visual media (See Appendix A.1 – A.6 for more information regarding definitions of these terms).
Soft-printing music and films is a form of piracy that has become widespread due to the Internet boom of recent history (See Appendix A.7). It is considered a copyright piracy and a theft of intellectual property. It is important to distinguish between the different forms of piracy. Offline piracy, in which films and music are illegally distributed through copying or transferring of copyrighted information on physical media, contrasts with online piracy, which is the unauthorized transfer of media files from the internet (Tech Target IT 2005). While both of these are serious challenges to international businesses, the scope of this brief