Media Stereotypes
A new fad has swept the nation! Children and teens are in on the fun! As a society, we learn from a young age that the media, a source of news, entertain, and a place to find social values. Media dictates what clothing people buy, what hairstyle to have, and what activities to do. The media has integrated itself into every aspect of people’s lives. We idealize fictional characters, actors, and people we will never meet. We integrate parts of their fictional being into our lives. These characters did not gain popularity due to nations loving the books, but due to hype. The media hypes books that promote an image the media wishes to present. Noël Sturgeon, who wrote the article “‘The Power Is Yours, Planeteers!’: Race, Gender, and Sexuality in
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The media uses producers to promote the hyped motion picture or literature by using the name on their products. “This environmentalism emphasis popped up everywhere: on unbreakable plastic plates and fast-food containers, on T-shirts and backpacks, in books and museum exhibits, in elementary science curricula and field trips-- let alone in the movies and TV shows I will be concentrating on in this essay” (Sturgeon 577). The media uses any product that they can get their hands on to further the spread of the book or movie that they are trying to promote. In the minds of the media if they can get consumers to see the name and images of their hyped book or movie then consumers will get curious and buy the book or movie. Teare explains on page 550 how commodified fantasy takes absolutely no risks and continues to use the formulaic approach to movies and books. “Le Guin writes, ‘Commodified fantasy takes no risks: It invents nothing, but imitates and trivializes. It proceeds by depriving the old stories of their intellectual and ethical complexity, turning their action to violence, their actors to dolls, and their truth-telling to sentimental platitude. Heroes brandish their swords, lasers, [and] wands, as mechanically as combine harvesters reaping profits… The passionately conceived ideas of the great story-tellers are copied, stereotyped, reduced to toys, molded in bright-colored plastics, advertised, sold, broken. Junked, replaceable,
The media uses producers to promote the hyped motion picture or literature by using the name on their products. “This environmentalism emphasis popped up everywhere: on unbreakable plastic plates and fast-food containers, on T-shirts and backpacks, in books and museum exhibits, in elementary science curricula and field trips-- let alone in the movies and TV shows I will be concentrating on in this essay” (Sturgeon 577). The media uses any product that they can get their hands on to further the spread of the book or movie that they are trying to promote. In the minds of the media if they can get consumers to see the name and images of their hyped book or movie then consumers will get curious and buy the book or movie. Teare explains on page 550 how commodified fantasy takes absolutely no risks and continues to use the formulaic approach to movies and books. “Le Guin writes, ‘Commodified fantasy takes no risks: It invents nothing, but imitates and trivializes. It proceeds by depriving the old stories of their intellectual and ethical complexity, turning their action to violence, their actors to dolls, and their truth-telling to sentimental platitude. Heroes brandish their swords, lasers, [and] wands, as mechanically as combine harvesters reaping profits… The passionately conceived ideas of the great story-tellers are copied, stereotyped, reduced to toys, molded in bright-colored plastics, advertised, sold, broken. Junked, replaceable,