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Media- Swat Code

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Media- Swat Code
Visual Language
Being able to read visual language is very important to studying media

Preferred Meaning-refers to what he producer wants the audience to take away from the image

Visual language is split into 4 categories
Symbolic codes
Written codes
Audio codes
Technical codes
S.W.A.T. Symbolic Written Audio Technical

Symbolic Codes

Every colour carries with it a traditional meaning;

Setting: WHERE and WHEN

Costumes

Props
Performance

Codes have an underlying meaning

Audio Codes

Sound Effects

Dialogue:
Mise-En-Scene: what is put into the scene (French)
Angle and Shot Type
In each shot the director has to make 2 choices- angle and shot type
Angle
Subject

Low Camera Angle
High Camera Angle
Shot Types:
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