Media Technology

Media Technology- An interesting Topic

Now-a-days Media is most important agent in defining or solving many political and social irregularities. So we should understand the basic terms and definitions of media to gain proper knowledge about media. The term 'medias' is incorrect one,and media is considered as a singular and plural word at the same time. Simply media is an 'agent'.It removes social irregularities and social evils. We live in a society which need communication for better arrangements. For communication we find out equipments for better communication. Mass communication is a word which has a large in depth meaning in the media terms. we can explore through simple technical study of media technology.

Media is a term referring to those organized means of dissemination of fact, opinion, entertainment, and other information such as newspapers, magazines, films, radio, television, internet, books, Cd's,DVDs, and all other forms of publishing.

Academic programs for the study of mass media are usually referred to as mass communication programs. There are interactive medias also.

Mass Media is a media that talks to a large number of people simultaneously. It is the public communication reaching a large audience. news media is a section of mass media. Sometimes, it is called as corporate media also.

Massive duplication of materials was the great invention in the 2oth century, which lead the era of news papers in all over the world. The invention of Printing technology led to physical mass duplication in large scale. It became a big industry today. Some consider the concentration of media ownership to be a grave threat to democracy. Mass Media are the tools or technologies that facilitate dissemination of information and entertainment to a vast number of consumers. they are the tools of large-scale manufacturing also.

Mass Media can be used for many social purposes, such as advocacy, both for business and social concerns, entertainment and education, journalistic activities, public service announcements etc.
Classification of Media

The various types of Mass media are the following

1. Television
2. Radio
3. Print
4. Electronic
1. Television

Television first came to India named as Doordarshan on 1959. The first telecast started on 1959 in New Delhi. After a gap of 13 years, a second television station was established in Mumbai in 1972. The Ramayana and mahabharatha were the first programmes telecasted through Doordashan.In 1992 government liberated the brodcasting rules and many private channels came. Asianet communication limited was the first private cable channel in kerala. Now there are hunderds of channels in the cable network like Soorya, We tv, kairali, DD Malayalam, Manorama,India vision, Asianet Plus, Amrita, Jai Hind, reporter, ACV etc. Live telecasting using OB Van became a new trend in Kerala to repot important issues. Zee Tv was the first private owned Indian channel to broadcast over cable. Now the LCD Television Sets came into the Market. It offer more clarity in the video and audio.

Content of the channels

Public Television in India has some social objectives like national integration, preservation of ecological balance,stimulation of agricultural activities, and also to promote interest in sports and games.
2.Radio

Radio Broadcasting began in India with the formation of a private radio service in Madras in 1924.in 1936, the Indian broadcasting unit had been renamed as All India Radio(AIR). National Integration was the aim of the AIR after Independence.There are AM, SW, MW, FM type of broadcasting. FM broadcasting introduced in Madras in1977 and later in Jalandhar in 1992 and now common in kerala like Radio Mango, Club FM etc.
3. Newspapers

The first Newspaper in India is the Bengal gazette , later renamed as Hicky's gazette. The first Newspaper in Kerala was the Rajyasamacharam published from Thalassery.Now there are Malayala manorama, Mathrbhumi, mangalam, Deshabhimani, keralakoumudi, Madhyamam,Deepika, Veekshanam, metro vartha etc.
4.Electronic

Electronic media means the media which can be operated by electricity, but in large sense,is the electronically transferred data. Internet, Email, Fax,Mobile are some examples. This is considered as the era of electronic media, such as internet.

Social Network is the one of the best utilities of the internet. Description of Mass Media here is concluding, because it is a vast subject like sea. It never ends. I would like to say that this is only a brief introduction of the subject. If you like to know more about the subject you can further study at journalism courses in kerala. This is an interesting subject also.