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Media Trailer Anaylsis

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Media Trailer Anaylsis
Within this presentation I will be researching and analysing two horror movie trailers which will help me understand the codes and conventions that should be included when producing my own project.
These two trailers will be of the recent films ‘The Possession’ (show film poster) and ‘House at the End of The Street’ (show film poster). I will also be analysing the trailer for ‘What to Expect When You’re Expecting’ (show film poster) showing the contrasting genre, comedy.
The 6.4 star rated film ‘The Possession’ is directed by Ole Bornedai and was released on the 31st August 2012.
‘The House at the End of The Street’ was directed by Mark Tonderai and came to cinemas on the 21st September 2012 but it has only been rated a 3.7/10. Kirk Jones’ comedy ‘What to Expect When You’re Expecting’ was released on the 25th May 2012 has surprisingly only 4.5 stars despite the likable cast.
In my opinion, the main conventions of horror film trailers include a dark isolated location (show picture of a typical horror location) where the characters are usually placed, far away from any help perhaps a small cabin in the woods or the characters are moving in to a large house something that is different to the characters usual surroundings (creating a fear of the unknown).
The dark lighting is also a convention used within horror films creating a dark scary atmosphere along with a sense of fear.
Another convention found in horror films is having a female or young victim as they are considered as ‘weaker’ and show vulnerability and naivety which in a sense makes the audience care for their well being more than they would a well built man.
One of the main conventions of a horror film is blood, violence, death and weapons mainly guns and knives they are all very important conventions that automatically provoke fear.
These conventions are very different to that of a comedy which uses bright and vibrant colours creating a light ‘feel good’ atmosphere. (show comedy still showing

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