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Mediatek Case Aanalysis

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Mediatek Case Aanalysis
Shanzhai! MediaTek Group Case Analysis | | Group Members:

Bisma Iqbal
Kayla Wilson
Ali Fawaz
Jasmine HaiderCourse: 04-75-498 Section 30
Professor: Tony Mao
Submitted on: July 23/2012
Course: 04-75-498 Section 30
Professor: Tony Mao
Submitted on: July 23/2012 |

Table of Contents

| Page | I. Problem Identification | | Company Profile…………………………………………………………………………………………………… | 2 | Primary Issue……………………………………………………………………………………………………….. | 2 | Secondary Issues.…………………………………………………………………………………………………. | 2 | II. Internal Analysis | | Value Chain………………………………………………………………………………………………………….. | 2 | VRINE Model………………………………………………………………………………………………………… | 3 | Summary……………………………………………………………………………………………………………… | 3 | III. External Analysis | | PESTEL Model………………………………………………………………………………………………………. | 4 | Porters 5………………………………………………………………………………………………………………. | 5 | Industry Analysis………………………………………………………………………………………………….. | 5 | Summary……………………………………………………………………………………………………………… | 6 | IV. Financial Analysis | | Sales and Exports Summary Table…….…………………………………………………………………. | 6 | V. Alternatives | | Alternative 1 – Upgrade to tier-1 supplier status…………………….……….…………………… | 6 | Alternative 2 – Expand into emerging markets……………………………….……………….…… | 7 | Alternative 3 - Status Quo…………………..…..…………………………………………………..………. | 7 | VI. Recommendation/Implementation | | Gantt Chart………………………………………………………………………………………………………….. | 8 | Contingency Plan…………………………………………………………………………………………………. | 8 |

Problem Identification Company Profile: MediaTek is a Taiwan-based company that manufactures fabless semiconductors. They have grown to become one of the top three suppliers of wireless chipsets in the world. The current CEO
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