Medical and Environmental Electronic Devices Corporation
By
Mohsin Mahmood
Saad Azhar
Sana Rizwan
Shaher Bano Gardezi
MBAII, A
2014-2015
Background
Medical and Environmental Electronic devices corporation was founded in 1959. Initially the core business was related to applications in medical device technology. The company started new business of Environmental control applications and achieved its current name in 1964. By 1979, MEED achieved 31% market share in its market area. MEED’s competitors had only 20% and11% shares. MEED has headquarters 21 countries around the world including Westland and Michigan. Integrated Circuit Group was set up MEED to meet its need for the customized circuits as semi-conductor industry is shrinking due to the backward integration of major competitors, redirections and acquisitions. Hallmarks of MEED culture were ambiguity, freedom, flexibility, risk taking and a supportive attitude towards employees. There was no formal planning in MEED or even firs loosely coordinated companywide plan was undertaken in 1980.
Sales were growing at 30% per year for t he last five years, topped $1 billion in 1979. Profits for 1979 were $107 million. Tom Duglass is the manager of MEED since 1977. ICG is experiencing a shortage of human resource and is only providing 5-8% of MEED’s annual demand. New plant set by ICG is also experiencing problem in startup. The HRD Department headed by Barbara Hamlin is unable to fulfill their duty of providing the human resource which is required for the sound working of ICG.
Employee’s profile
Tom Douglas
Group manager
Dom Raffaelli
Manager, ICG Advanced design
Les Hogan
Manager, ICG material
Kenny Lash
Manager of operations, ICG plant
Barbara Hamlin
Director, Human Resource Development and planning
Qualitative facts
The Jackson Michigan, manufacturing plant, which began operation in July 1979, was still experiencing difficulties in start-up and it was now the beginning