Medical Tourism
CERTIFICATE
This Dissertation report on _______________________________ is submitted in partial fulfillment of the requirement of Bachelor of Business Administration (BBA), Of Amity School of Business, Amity University Uttar Pradesh.
This is a bonafide work conducted by _________________________ enrollment number _____________________of BBA class of 2008; under the guidance of ______________________ (industry guide) and _____________________(faculty guide).
TABLE OF CONTENTS
CHAPTER 1.
• INTRODUCTION 6- 9
a) Brief description of Healthcare industry. b) Healthcare in India c) Tourism in India d) Medical tourism e) Review of literature
CHAPTER 2
• MEDICAL TOURISM 10-39
CHAPTER 3
• Objective and sub objectives 40 • Research methodology 41 • Research design • Data collection sources • Primary data • Secondary data • Sample size 42 • Limitations of the study • Parameters and criteria for the viability of the project 43
CHAPTER 4
MARKET VIABILITY OF INDIAN HEALTHCARE INDUSTRY 43-55 • Segmentation • Marketing mix • Demand forecast
CHAPTER 5
SAMPLE BACKGROUND
a) Apollo 55-58 b) FORTIS 58-60 c) Max Hospital
This Dissertation report on _______________________________ is submitted in partial fulfillment of the requirement of Bachelor of Business Administration (BBA), Of Amity School of Business, Amity University Uttar Pradesh.
This is a bonafide work conducted by _________________________ enrollment number _____________________of BBA class of 2008; under the guidance of ______________________ (industry guide) and _____________________(faculty guide).
TABLE OF CONTENTS
CHAPTER 1.
• INTRODUCTION 6- 9
a) Brief description of Healthcare industry. b) Healthcare in India c) Tourism in India d) Medical tourism e) Review of literature
CHAPTER 2
• MEDICAL TOURISM 10-39
CHAPTER 3
• Objective and sub objectives 40 • Research methodology 41 • Research design • Data collection sources • Primary data • Secondary data • Sample size 42 • Limitations of the study • Parameters and criteria for the viability of the project 43
CHAPTER 4
MARKET VIABILITY OF INDIAN HEALTHCARE INDUSTRY 43-55 • Segmentation • Marketing mix • Demand forecast
CHAPTER 5
SAMPLE BACKGROUND
a) Apollo 55-58 b) FORTIS 58-60 c) Max Hospital