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Meeting, Incentive, Convention, and Exhibition (Mice) Industry:

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Meeting, Incentive, Convention, and Exhibition (Mice) Industry:
Meeting, Incentive, Convention, and Exhibition (MICE) Industry:
Analysis & Investment Opportunities

Department of Investment Services, Ministry of Economic Affairs

Table of Contents
I. (I) (II) II. (I) Global Trends in MICE Industry Development .................... 1 A 21st Century Goldmine................................................................1 The Asian MICE Industry Boom ...................................................2 The Status of MICE Industry Development in Taiwan ........ 5 Supply & Demand..........................................................................5

(II) An Analysis of Existing Gaps in the Industry Supply Chain, Investment Niches, and Prospective Foreign Investors................7 (III) Major Suppliers in Taiwan ......................................................... 11 III. (I) Optimum Investment Items for Foreign Investors ............. 12 Investment Advantages ................................................................12

(II) Investment Niches and Suitable Investment Categories ..............17 IV. Successful Examples of Cross-Border Strategic Alliances and Foreign Investment in Taiwan ................................................ 19 (I) Uniplan (Germany) ......................................................................19

(II) Messe Frankfurt (H.K.) Ltd. Taiwan............................................19 V. VI. Industrial Investment Incentives............................................ 21 Industry-Academia Collaboration in Taiwan.......................... 25

I.

Global Trends in MICE Industry Development
The meeting, incentive, convention, and exhibition (MICE) industry—a service

industry combining trade, transportation, finance, and travel—has been active in Europe and America for over a century. The MICE industry is characterized by the “Three Highs—high growth potential, high added-values, and highly beneficial innovations”; the “Three Larges—large output, large opportunities for employment, and

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