MEGA

Format of Mega Project / Case Study Analysis

*
Cover Page:
Case/Project: Title

A Mega Project/Case Study Analysis

In Partial Fulfillment of
Strategic Management (MGT 657 / MGT 658)

Prepared By:
(Student's name and student's UiTM ID)

(Date Of Submission)

Universiti Teknologi MARA Johor, Malaysia

Executive Summary Letter (a one page summary)

Table of Content (1-2 pages)

Content of Case Study Analysis:

1. Case Summary/Background
(3-6 pages for cases/8 – 15 pages for Mega Project):concise summary comprise of several pages) ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

1.1 Identify The Firm's Existing Mission
Item
Criteria
Criteria Stated
Criteria Not Stated
1
Customers


2
Products/Services


3
Markets


4
Technology


5
Concern for Survival, Growth and Profitability


6
Philosophy


7
Self-Concept


8
Concern for Public Image


9
Concern for Employees


1.2 Identify The Firm's Existing Objectives
1.2.1
1.2.2
1.2.3
1.2.4
1.2.5.

1.3 Identify The Firm's Existing Strategies
1.3.1
1.3.2
1.3.3
1.3.4
1.3.5

Key Result Objectives
Key Areas
Objectives
Measure of Performance
1
Marketing

2
Innovation

3
Human Organization

4
Financial Resources

5
Physical Resources

6
Productivity

7
Social Responsibility

8
Profit

2. Develop New Mission Statement For The Organization (Comprising all nine elements)