Mehdi Research

A Consumer purchase analysis to understand the factors that affect weekly consumer buying behavior and how they affect their Purchase Patterns

Unit Code: | BUMKT 5901 | Unit Title: | Marketing | School/Division: | School of Businesses | Campus: | MIT Melbourne | Semester: | Semester 1, 2013 | Course: | Master of Business Administration | Lecturer: | Mark Morgan | Student: | Mudassir Mehdi (UB30116545)K | | | | |
CONTENTS

Executive Summary Page 3

Customer Demographics Page 4
Spending Page 4-5

Purchasing Behavior Analyzing and Categorizing Page 5

Supplier/Outlet Page 5-6

Payment Type Page 6

Days for Purchase Page 7

Decision and Search Times Page 7

Level of Involvement for Purchase Page 8

Level of Effort for Purchase Page 8-9

Brand Preference Page 9

Factors Influencing Purchase Page 10-12

Maslow’s Hierarchy of Need Page 13-15

External and Internal Impact on purchase Page 15-16

Conclusion Page 16
Bibliography
Table-1 Customer Demographics Page 4
Table-2 Supplier/Outlet Page 6
Table-3 Payment Type Page 6
Table-4 Days for Purchase Page 7
Table-5 Level of Involvement for Purchase Page 8
Table-6 Factors Influencing Purchase decisions Page 10
Table-7 Maslow’s Hierarchy of needs Page 13
Table-8 External and Internal Involvement of Customer Page 15
Table-9 Purchase Week: 5/8/2013 Ending 11/8/2013 Page 17
Bibliography Page 18

EXECUTIVE SUMMARY

The agenda of this report is to analysis the customer purchase patterns and the different factors that influence the customer decision making for purchasing any particular product or acquiring any services. The data analyzed in this report will give a general perspective in respect to consumer behavior. This can be helpful in making marketing strategies using a set of marketing mix relevant to the